In this session, Boise State University unpacks their approach to education, known as "Blue Turf Thinking,” highlighting how they provide students with a competitive edge in the job market by offering industry certificates for in-demand skills.

Learn how Boise State tackles questions about the value of industry certifications in relation to a traditional college education, and the unique benefits that Professional Certificates offer to both students and faculty.

Hear practical perspectives from Mark Woychick, Clinical Assistant Professor & Director as he joins Scott Shireman, Global Head of Coursera for Campus, to:

• Explore the value of industry certifications for acquiring practical, job-ready skills for both students and academic leaders.
• Gain strategies to maximize the benefits of high-quality content for learning and instruction.
• Learn how to build courses that enable students to earn micro-credentials in high-demand skills while gaining college credit.