This session with Western Governors University (WGU) draws on the success of the recent launch of a digital marketing master’s degree program with embedded Google certificates. WGU showcases how academic institutions can adapt programs and instructional methods to meet employer expectations for job-ready skills.

Learn practical perspectives from Sandra Sjoberg, Associate Dean & Director, Marketing & Innovation, College of Business, as she joins Scott Shireman, Global Head of Coursera for Campus, to explore:

• Strategies for incorporating in-demand skills into curriculum and degree programs
• Considerations and potential challenges of designing degree programs with embedded micro-credentials
• The power of experiential learning in fostering real-world capabilities and readiness among students
• Collaborating with industry leaders and online learning providers to identify resource gaps and add micro-credentials across domains