What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

University of Michigan
Writing and Editing: Word Choice and Word Order
Skills you'll gain: Writing and Editing, Writing, Storytelling, Detail Oriented, Resourcefulness, Decision Making, Creativity, Lifelong Learning, Professionalism
4.7
Rating, 4.7 out of 5 stars
1.9K reviews
Beginner · Course · 1 - 4 Weeks
Northwestern University
Social Media Marketing
Skills you'll gain: Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Data Collection, Target Audience, Budgeting, Digital Transformation, Big Data, Marketing Analytics, Marketing Planning, Professional Networking, Performance Measurement
4.6
Rating, 4.6 out of 5 stars
5.5K reviews
Beginner · Specialization · 3 - 6 Months
University of Virginia
Foundations of Business Strategy
Skills you'll gain: Business Strategy, Strategic Thinking, Business Strategies, Competitive Analysis, Strategic Planning, Organizational Strategy, Strategic Decision-Making, Market Analysis, Risk Analysis, Analysis
4.8
Rating, 4.8 out of 5 stars
3.1K reviews
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Business Analytics
Skills you'll gain: People Analytics, Data-Driven Decision-Making, Business Analytics, Descriptive Analytics, Business Intelligence, Human Resource Strategy, Financial Data, Marketing Analytics, Analytics, Talent Management, Financial Analysis, Predictive Analytics, Human Resources Management and Planning, Peer Review, Business Analysis, Financial Statement Analysis, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning
4.6
Rating, 4.6 out of 5 stars
18K reviews
Beginner · Specialization · 3 - 6 Months
University of Pennsylvania
AI Strategy and Governance
Skills you'll gain: Data Ethics, Data Governance, Data Security, Governance, Business Strategy, Organizational Strategy, Business Transformation, Artificial Intelligence, Business Ethics, Analytics, Big Data, Machine Learning, Innovation, Algorithms
4.8
Rating, 4.8 out of 5 stars
268 reviews
Beginner · Course · 1 - 4 Weeks
University of California, Davis
Introduction to Google SEO
Skills you'll gain: Persona Development, Search Engine Optimization, Web Analytics and SEO, Target Audience, Google Analytics, Digital Marketing, User Research, Content Strategy, Web Content, Marketing Strategy and Techniques, Social Media Strategy
4.6
Rating, 4.6 out of 5 stars
10K reviews
Beginner · Course · 1 - 4 Weeks
University of Virginia
Business Strategy
Skills you'll gain: Growth Strategies, Business Strategy, Strategic Thinking, Plan Execution, Business Strategies, Mergers & Acquisitions, Competitive Analysis, Organizational Strategy, Strategic Planning, Business Ethics, Peer Review, Data-Driven Decision-Making, Business Planning, Corporate Strategy, Strategic Leadership, Strategic Decision-Making, Game Theory, Governance, Business Research, Project Management
4.8
Rating, 4.8 out of 5 stars
4.4K reviews
Beginner · Specialization · 3 - 6 Months
University of Pennsylvania
Retail Marketing Strategy
Skills you'll gain: Brand Strategy, Customer Insights, Brand Loyalty, Marketing Strategy and Techniques, Customer Engagement, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Business Technologies, Innovation, E-Commerce
4.8
Rating, 4.8 out of 5 stars
264 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Instructor Network
AI-Enhanced Copywriting: SurferSEO, Upword and Anyword
Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Writing and Editing, Web Content, Productivity Software, Brand Awareness, Marketing Automation, Content Marketing, Artificial Intelligence
3.9
Rating, 3.9 out of 5 stars
37 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Erasmus University Rotterdam
Advanced Valuation and Strategy - M&A, Private Equity, and Venture Capital
Skills you'll gain: Strategic Decision-Making, Business Valuation, Private Equity, Mergers & Acquisitions, Game Theory, Corporate Strategy, Financial Analysis, Business Strategy, Investment Banking, Financial Modeling, Cash Flows, Growth Strategies, Corporate Finance
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
1.3K reviews
Advanced · Course · 1 - 3 Months
Google
From Likes to Leads: Interact with Customers Online
Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Content Creation, Social Media Management, Marketing Strategies, Marketing Analytics, Customer Engagement, Digital Marketing, Brand Awareness, Advertising, Target Audience
4.8
Rating, 4.8 out of 5 stars
3.5K reviews
Beginner · Course · 1 - 3 Months
Michigan State University
Photography Techniques: Light, Content, and Sharing
Skills you'll gain: Peer Review, Content Creation, Aesthetics, Electronic Media, Storytelling, Creativity, Liberal Arts, Web Design and Development
4.8
Rating, 4.8 out of 5 stars
1.1K reviews
Mixed · Course · 1 - 4 Weeks