What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

University of Pennsylvania
Introduction to Marketing
Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Brand Management, Brand Marketing, Marketing Strategies, Marketing, Brand Strategy, Communication Strategies, Product Marketing, Marketing Communications, Brand Loyalty, Customer Insights, Brand Awareness, Marketing Channel, Price Negotiation, Customer Engagement
4.8
Rating, 4.8 out of 5 stars
13K reviews
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Corporate Strategy
Skills you'll gain: Stakeholder Management, Corporate Strategy, Mergers & Acquisitions, Business Strategy, Global Marketing, Strategic Thinking, Organizational Strategy, Governance, Strategic Partnership, Corporate Finance, Business Ethics, Value Propositions, New Business Development, Growth Strategies, Strategic Decision-Making
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
1.1K reviews
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Digital Media and Marketing Strategies
Skills you'll gain: Digital Marketing, Content Marketing, Marketing Strategies, Social Media Marketing, Media Strategy, Marketing Effectiveness, Campaign Management, Social Media, Content Strategy, Marketing Channel, Integrated Marketing Communications, Risk Management, Search Engine Optimization, Web Analytics and SEO, Performance Measurement, Advertising
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
3.1K reviews
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Business Strategy
Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Strategic Thinking, Strategic Planning, Business Management, Business Modeling, Strategic Decision-Making, Competitive Analysis, Value Propositions, Market Analysis, Analysis
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
2K reviews
Intermediate · Course · 1 - 3 Months
Status: Free
The University of Sydney
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
Skills you'll gain: Design Thinking, Innovation, New Product Development, Business Modeling, Product Design, Service Design, Product Development, Business Strategy, Business Strategies, Market Research, Corporate Strategy, User Research, User Feedback, Persona Development, Product Testing, Customer Insights
4.6
Rating, 4.6 out of 5 stars
1.2K reviews
Intermediate · Course · 1 - 3 Months
Copenhagen Business School
Strategic Management
Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Leadership, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Consumer Behaviour
4.7
Rating, 4.7 out of 5 stars
4.4K reviews
Mixed · Course · 1 - 3 Months
IE Business School
Brand Identity and Strategy
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Competitive Analysis, Color Theory
4.7
Rating, 4.7 out of 5 stars
834 reviews
Intermediate · Course · 1 - 3 Months
University of Virginia
Leading the Modern Day Business
Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Agile Product Development, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Market Opportunities, Information Technology, Competitive Analysis, Business Analysis, Business Strategy, Cyber Risk
4.7
Rating, 4.7 out of 5 stars
20K reviews
Beginner · Specialization · 3 - 6 Months
IBM
IBM AI Foundations for Business
Skills you'll gain: Data Mining, Artificial Intelligence, Generative AI, Data Ethics, OpenAI, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Information Architecture, Strategic Decision-Making, Cloud Computing, Data Analysis, Data Science, Deep Learning, Digital Transformation, Data Strategy, Data-Driven Decision-Making, Artificial Neural Networks, Business Strategy, Business Process Automation, ChatGPT
4.7
Rating, 4.7 out of 5 stars
91K reviews
Beginner · Specialization · 1 - 3 Months
University of Virginia
Foundations of Business Strategy
Skills you'll gain: Business Strategy, Strategic Thinking, Business Strategies, Competitive Analysis, Strategic Planning, Organizational Strategy, Strategic Decision-Making, Market Analysis, Risk Analysis, Analysis
4.8
Rating, 4.8 out of 5 stars
3.1K reviews
Beginner · Course · 1 - 4 Weeks
Fundação Instituto de Administração
Sales Strategy
Skills you'll gain: Sales Strategy, Sales Management, Sales Process, Market Intelligence, Competitive Intelligence, Customer Analysis, Analysis, Competitive Analysis, Business Intelligence, Strategic Decision-Making, Market Analysis
4.5
Rating, 4.5 out of 5 stars
185 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free
Commonwealth Education Trust
Writing for Young Readers: Opening the Treasure Chest
Skills you'll gain: Editing, Proofreading, Storytelling, Writing, Literacy, Content Creation, Digital Publishing, Cultural Responsiveness, Creativity, Diversity Awareness
4.7
Rating, 4.7 out of 5 stars
1.3K reviews
Mixed · Course · 1 - 3 Months