What skills can I learn from Digital Marketing courses on Coursera?

Coursera’s Digital Marketing courses provide learners with a wide range of skills necessary for success in the digital marketing landscape: Strategies for effective online marketing across various digital platforms Techniques for search engine optimization (SEO) and search engine marketing (SEM) Skills in social media marketing and content creation Understanding of email marketing , affiliate marketing , and display advertising Data analysis and conversion rate optimization to measure campaign effectiveness Digital branding and reputation management

Do I need prior marketing experience to start learning Digital Marketing on Coursera?

Digital Marketing courses on Coursera are inclusive, accommodating learners with varying levels of experience: Beginners can start with introductory courses that cover the basics of digital marketing. Those with some marketing background can deepen their expertise in specific digital marketing channels or tools. Advanced marketers can explore sophisticated strategies and technologies for optimizing digital campaigns.

What certifications and credentials can I earn through Digital Marketing courses on Coursera?

Upon completing Digital Marketing courses, learners can obtain credentials that may support their career development: Professional certificates that may demonstrate a foundational understanding and practical skills in digital marketing Specializations that focus on nuanced aspects of digital marketing such as digital analytics or inbound marketing Certificates that can potentially be recognized by employers as evidence of your digital marketing expertise

What career opportunities can be pursued with skills in Digital Marketing?

Skills gained from Digital Marketing courses can lead to various roles within the marketing field: Digital Marketing Manager, planning and executing digital marketing campaigns SEO Specialist , optimizing website content for search engines Social Media Manager , managing a brand’s presence on social media platforms Content Strategist, developing engaging content aligned with business goals PPC Analyst, managing pay-per-click advertising campaigns Discover which digital marketing role suits you best by taking our career quiz !

How can I purchase digital marketing training courses for my team?

Looking to enhance your team's digital marketing skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our digital marketing training options and make a purchase, please visit our Coursera for Teams page.

Top Digital Marketing Courses - Learn Digital Marketing Online

Filter by

Subject
Required

Business(1,688)

Computer Science(616)

Information Technology(256)

Social Sciences(176)

Language
Required

The language used throughout the course, in both instruction and assessments.

English(2,322)

Spanish(1,470)

French(1,198)

Arabic(1,169)

Learning Product
Required

Guided Projects(695)

Build job-relevant skills in under 2 hours with hands-on tutorials.

Courses(2,118)

Learn from top instructors with graded assignments, videos, and discussion forums.

Projects(9)

Learn a new tool or skill in an interactive, hands-on environment.

Specializations(368)

Get in-depth knowledge of a subject by completing a series of courses and projects.

Professional Certificates(59)

Earn career credentials from industry leaders that demonstrate your expertise.

MasterTrack® Certificates(7)

Earn career credentials while taking courses that count towards your Master’s degree.

Degrees(23)

Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

Graduate Certificates(14)

Earn a university-issued career credential in a flexible, interactive format.

University Certificates(4)

Graduate level learning within reach.

Level
Required

Beginner(2,149)

Intermediate(783)

Advanced(43)

Mixed(274)

Duration
Required

Less Than 2 Hours(704)

1-4 Weeks(1,224)

1-3 Months(975)

3-6 Months(344)

6-12 Months(25)

1-4 Years(23)

Skills
Required

Content Creation(483)

Digital Transformation(386)

Marketing(376)

Innovation(373)

Subtitles
Required

English(2,511)

Spanish(1,552)

French(1,298)

Arabic(1,250)

Educator
Required

Coursera Project Network(694)

Coursera Instructor Network(108)

Google Cloud(97)

University of Colorado Boulder(90)

Explore the Digital Marketing Course Catalog

UBITS
Maneja objeciones y clientes difíciles en retail
Skills you'll gain: Overcoming Objections, Active Listening, Customer Complaint Resolution, Customer Service, Retail Sales, Verbal Communication Skills, Customer Relationship Management, Interpersonal Communications, Assertiveness, Empathy, Conflict Management, Emotional Intelligence, Problem Solving
Intermediate · Course · 1 - 4 Weeks
Status: Free
University of Virginia Darden School Foundation
디지털 전환 입문과정 [파트 1]
Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Competitive Analysis, Data Strategy, Innovation, Business Leadership, Market Dynamics, Business Process Reengineering, Business Economics, Organizational Change, Data-Driven Decision-Making, Automation, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks
Duke University
Build a Static Website with Rust and Zola
Skills you'll gain: Web Design and Development, Web Development, HTML and CSS, Web Development Tools, Application Deployment, Cloud Hosting, Content Management, Configuration Management, Software Installation
Beginner · Guided Project · Less Than 2 Hours
UBITS
Sales mindset y análisis de mercado
Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Business Marketing, Market Analysis, Consumer Behaviour, Business Strategy, Business Solutions
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Instructor Network
GenAI for Back-End Web Developers
Skills you'll gain: Database Management, Back-End Web Development, Generative AI, API Design, Application Programming Interface (API), Databases, Web Development, Server Side, Application Performance Management, SQL, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks
Kennesaw State University
Segmenting the Market with Jagdish Sheth
Skills you'll gain: Target Market, Strategic Marketing, Marketing, Product Strategy, Business Strategy, Market Analysis, Marketing Psychology, Marketing Strategies, Revenue Management, Brand Strategy, Competitive Analysis, Consumer Behaviour, Product Promotion
Beginner · Course · 1 - 4 Weeks
Institut Mines-Télécom
Intelligence Digitale pour le bien commun
Skills you'll gain: Safety and Security, Emerging Technologies, Data Security, Digital Communications, Digital Transformation, Cybersecurity, Media and Communications, Communication, Personally Identifiable Information, Technology Strategies, Innovation, Digital Content, Law, Regulation, and Compliance, Competitive Intelligence, Information Privacy
Beginner · Course · 1 - 3 Months
Coursera Project Network
Créer un compte de gestionnaire d'entreprise Facebook
Skills you'll gain: Facebook, Social Media Management, Instagram, Social Media, Account Management, Social Media Marketing, User Accounts, Security Controls, Web Analytics
Beginner · Guided Project · Less Than 2 Hours
Eindhoven University of Technology
MaaS: Adoption and Use
Skills you'll gain: Service Design, Transportation Operations, Feasibility Studies, Data Collection, Needs Assessment, Corporate Sustainability, Market Analysis, Research Methodologies, Environmental Issue, Trend Analysis, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks
Politecnico di Milano
Circular business models fostering sustainability
Skills you'll gain: Business Modeling, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Digital Transformation, Systems Thinking, Business Transformation, Business Strategies, Business Economics, Product Lifecycle Management, Environment and Resource Management, Finance, Policy Analysis, Emerging Technologies
Beginner · Course · 1 - 3 Months
Coursera Project Network
Créer du contenu pour les réseaux sociaux avec Piktochart
Skills you'll gain: Instagram, Social Media Content, LinkedIn, Social Media, Facebook, Content Creation, User Accounts
Beginner · Guided Project · Less Than 2 Hours
Status: Free
DeepLearning.AI
Practical Multi AI Agents and Advanced Use Cases with crewAI
Skills you'll gain: Workflow Management, Generative AI, Business Process Automation, Artificial Intelligence, Automation, Marketing Automation, Application Development, Application Deployment, Systems Integration, Natural Language Processing, Software Development, Integration Testing, Project Planning
Beginner · Project · Less Than 2 Hours