What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Skip to search results

Filter by

Subject
Required

Business(2,134)

Computer Science(442)

Information Technology(254)

Data Science(208)

Language
Required

The language used throughout the course, in both instruction and assessments.

English(2,818)

Spanish(1,714)

French(1,452)

Arabic(1,430)

Learning Product
Required

Guided Projects(605)

Build job-relevant skills in under 2 hours with hands-on tutorials.

Courses(2,526)

Learn from top instructors with graded assignments, videos, and discussion forums.

Projects(24)

Learn a new tool or skill in an interactive, hands-on environment.

Specializations(419)

Get in-depth knowledge of a subject by completing a series of courses and projects.

Professional Certificates(50)

Earn career credentials from industry leaders that demonstrate your expertise.

MasterTrack® Certificates(6)

Earn career credentials while taking courses that count towards your Master’s degree.

Degrees(16)

Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

Graduate Certificates(13)

Earn a university-issued career credential in a flexible, interactive format.

University Certificates(5)

Graduate level learning within reach.

Level
Required

Beginner(2,278)

Intermediate(886)

Advanced(79)

Mixed(381)

Duration
Required

Less Than 2 Hours(629)

1-4 Weeks(1,481)

1-3 Months(1,160)

3-6 Months(353)

6-12 Months(24)

1-4 Years(16)

Skills
Required

Business Strategy(512)

Content Creation(482)

Innovation(444)

Social Media(312)

Subtitles
Required

English(3,015)

Spanish(1,833)

French(1,565)

Arabic(1,530)

Educator
Required

Coursera Project Network(603)

Coursera Instructor Network(152)

University of Illinois Urbana-Champaign(104)

University of Colorado Boulder(95)

Explore the Content Strategy Course Catalog

Google Cloud
Introduction to Gemini for Google Workspace - 한국어
Skills you'll gain: Google Workspace, Productivity Software, Generative AI, Google Docs, Gmail, Operational Efficiency, Google Sheets, Company, Product, and Service Knowledge, Content Creation
Beginner · Course · 1 - 4 Weeks
Tecnológico de Monterrey
Gestão estratégica de marcas
Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Marketing, Performance Measurement, Customer Retention, Marketing Strategies, Communication Strategies, Consumer Behaviour, Communication
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Canvas de propuesta de valor con Miro
Skills you'll gain: Value Propositions, Business Modeling, Project Design, Productivity Software, Virtual Teams
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Collecter des fonds pour lutter contre l'injustice via les outils de collecte de fonds Facebook
Skills you'll gain: Fundraising, Facebook, Social Media Management, Social Media, Communication Strategies, Payment Processing, Social Media Content
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Cible démographie spécifique de l’utilisateur dans campagne de suivi
Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Campaign Management, Customer Engagement, Demography
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Ищем популярные ключевые слова и хэштеги в Twitter
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Global Marketing, Market Trend, Trend Analysis
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Créer un profil d'entreprise sur Twitter
Skills you'll gain: Social Media, Social Media Management, Social Media Content, Customer Engagement, Professional Networking, User Accounts, Branding
Beginner · Guided Project · Less Than 2 Hours
Packt
Visual Design of UI & Backends with AWS Amplify Studio
Skills you'll gain: UI Components, Full-Stack Web Development, Application Deployment, Development Environment, Authentications, Figma (Design Software), File Management, Amazon Web Services, Cloud Applications, Application Development, Authorization (Computing), React.js, Cloud Hosting, User Interface (UI) Design, Data Modeling
Intermediate · Course · 3 - 6 Months
Northeastern University
Strategic Info Systems: Planning & Business Alignment
Skills you'll gain: Scope Management, Requirements Management, Project Scoping, Project Documentation, Change Control, Project Planning, Agile Methodology, Strategic Planning, Project Management Life Cycle, Information Technology, Project Management, Business Planning, Systems Thinking, Stakeholder Engagement
Mixed · Course · 1 - 4 Weeks
Status: Free
Coursera Instructor Network
GenAI for Healthcare Automation
Skills you'll gain: Data Ethics, Healthcare Industry Knowledge, Automation, Health Care Administration, Electronic Medical Record, Health Administration, Artificial Intelligence, Health Systems, Predictive Modeling, Innovation, Health Care, ChatGPT, Emerging Technologies, Digital Transformation, System Implementation
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Erstelle Stories für Instagram und Facebook in Visme
Skills you'll gain: Instagram, Graphic and Visual Design, Social Media Content, Social Media, Social Media Marketing, Facebook, Storytelling, Promotional Strategies
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
دمج التطبيقات في لوحة معلومات هووتسويت
Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Dashboard, Social Media Strategy, Account Management, Business Software, User Accounts, Scheduling
Beginner · Guided Project · Less Than 2 Hours

Content Strategy learners also search

Beginner Digital Marketing

Digital Marketing Projects

1…298 299 300…306

In summary, here are 10 of our most popular content strategy courses

Introduction to Gemini for Google Workspace - 한국어: Google Cloud
Gestão estratégica de marcas: Tecnológico de Monterrey
Canvas de propuesta de valor con Miro: Coursera Project Network
Collecter des fonds pour lutter contre l'injustice via les outils de collecte de fonds Facebook: Coursera Project Network
Cible démographie spécifique de l’utilisateur dans campagne de suivi: Coursera Project Network
Ищем популярные ключевые слова и хэштеги в Twitter: Coursera Project Network
Créer un profil d'entreprise sur Twitter: Coursera Project Network
Visual Design of UI & Backends with AWS Amplify Studio: Packt
Strategic Info Systems: Planning & Business Alignment: Northeastern University
GenAI for Healthcare Automation: Coursera Instructor Network

Content Strategy Courses Online