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    • Google Analytics

    Google Analytics Courses Online

    Master Google Analytics for tracking and analyzing website traffic. Learn to interpret data, set up goals, and measure campaign performance.

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    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
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    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
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    Explore the Google Analytics Course Catalog

    • G

      Google

      Project Initiation: Starting a Successful Project

      Skills you'll gain: Project Scoping, Project Documentation, Project Management Life Cycle, Project Management, Goal Setting, Project Management Software, Stakeholder Management, Cost Benefit Analysis, Resource Allocation, Accountability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22K reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Analyze Data to Answer Questions

      Skills you'll gain: Data Validation, Spreadsheet Software, Data Analysis, Data Manipulation, Excel Formulas, Query Languages, Pivot Tables And Charts, SQL, Data Transformation, Database Management, Data Import/Export, Constructive Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Decisions, Decisions: Dashboards and Reports

      Skills you'll gain: Dashboard, Business Intelligence, Data Presentation, Data Visualization Software, Business Reporting, Scalability, Stakeholder Communications, Key Performance Indicators (KPIs), Performance Analysis, Presentations, Interviewing Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Advanced · Course · 1 - 3 Months

    • I

      IBM

      BI Dashboards with IBM Cognos Analytics and Google Looker

      Skills you'll gain: IBM Cognos Analytics, Data Visualization, Dashboard, Business Intelligence, Interactive Data Visualization, Data Presentation, Looker (Software), Data Visualization Software, Business Intelligence Software, Data Analysis, Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Get Started with Python

      Skills you'll gain: Object Oriented Programming (OOP), Jupyter, Data Structures, Python Programming, NumPy, Pandas (Python Package), Data Analysis, Computer Programming, Programming Principles, Scripting, Data Manipulation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Advanced · Course · 1 - 3 Months

    • U

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Marketing Strategies, Search Engine Optimization, Google Analytics, A/B Testing, Marketing Effectiveness, Advertising Campaigns, Web Analytics, Facebook, Marketing Channel, Advertising, Marketing Analytics, Return On Investment, Performance Measurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 3 Months

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      G

      Google

      Go Beyond the Numbers: Translate Data into Insights

      Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Data Visualization Software, Data Presentation, Data Transformation, Data Ethics, Tableau Software, Data Manipulation, Data Cleansing, Data Analysis, Data Processing, Stakeholder Communications, Matplotlib, Pandas (Python Package), Jupyter, Data Validation, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      756 reviews

      Advanced · Course · 1 - 3 Months

    • Placeholder
      U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Data-Driven Decision-Making, Business Analytics, Descriptive Analytics, Business Intelligence, Human Resource Strategy, Financial Data, Marketing Analytics, Analytics, Talent Management, Financial Analysis, Predictive Analytics, Human Resources Management and Planning, Peer Review, Business Analysis, Financial Statement Analysis, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

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      E

      Emory University

      Introduction to Social Media Analytics

      Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Social Media Management, Consumer Behaviour, Data Mining, Customer Insights, Market Analysis, Trend Analysis, Big Data, Analytics, Data Analysis, Research, Peer Review

      4.3
      Rating, 4.3 out of 5 stars
      ·
      108 reviews

      Mixed · Course · 1 - 4 Weeks

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      G

      Google

      Share Data Through the Art of Visualization

      Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Interactive Data Visualization, Tableau Software, Presentations, Data Visualization Software, Dashboard, Web Content Accessibility Guidelines, Design Elements And Principles

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.4K reviews

      Beginner · Course · 1 - 4 Weeks

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      U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Business Analytics, Analytics, Marketing, Data Collection, Marketing Strategies, Data Analysis, Market Research, Regression Analysis, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

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      G

      Google

      Google Data Analytics (PT)

      Skills you'll gain: Data Cleansing, Rmarkdown, Data Storytelling, Data Presentation, Data Validation, Spreadsheet Software, Data Visualization, Data Ethics, Tableau Software, Data Visualization Software, Data Analysis, Ggplot2, Analytical Skills, Stakeholder Communications, Presentations, SQL, Dashboard, Data Quality, Data Collection, Data Processing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

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    In summary, here are 10 of our most popular google analytics courses

    • Project Initiation: Starting a Successful Project: Google
    • Analyze Data to Answer Questions: Google
    • Decisions, Decisions: Dashboards and Reports: Google
    • BI Dashboards with IBM Cognos Analytics and Google Looker: IBM
    • Get Started with Python: Google
    • Marketing Digital: Universidade de São Paulo
    • Go Beyond the Numbers: Translate Data into Insights: Google
    • Business Analytics: University of Pennsylvania
    • Introduction to Social Media Analytics: Emory University
    • Share Data Through the Art of Visualization: Google

    Frequently Asked Questions about Google Analytics

    Google Analytics is a widely used data tool offered by Google to help website owners better understand the performance of their website pages and then make improvements based on that data. When you use Google Analytics, you're able to see the details of how people interact with your website, how they click around your website, how long they stay on your site, and eventually, what page they jump off your site. Google Analytics also provides answers to questions like how many total new users your site has had in the last 12 months and similar questions about your site’s visitors. There is a free version of Google Analytics and a paid version for companies or website owners with multiple websites.‎

    It’s valuable to learn Google Analytics because the information you learn could help you understand how individual web pages are performing in search, in visits, in time spent, and other metrics. When you start to learn Google Analytics, you may see how its data tools can help you measure your advertising ROI, while also showing data on video performances, and social media sites and applications. It’s crucial to know how search data impacts your personal site or your business site. This is why Google Analytics becomes a very important tool to learn.‎

    The types of jobs you may get with knowledge of Google Analytics would likely be Google Analytics manager, e-commerce manager, data scientist, digital marketing director, and SEO specialist. All of these jobs in some way would likely require an understanding of Google Analytics. Because so many companies use search and SEO for their websites, Google Analytics is used in many different industries. As a result, there may be additional jobs for someone with a fundamental understanding of Google Analytics within the company department in your field.‎

    Taking online courses on Google Analytics can help you make smart decisions on running a website. For instance, you may begin to learn about the number of web visitors that your site gets on a daily, weekly, and monthly basis. You could become familiar with the interface of the tool. Learning the fundamentals of Google Analytics may also help you learn how to interpret the data to make adjustments to your website pages. Your knowledge of Google Analytics might help a company marketing team make better decisions about its SEO practices while achieving a higher ROI in ad spending.‎

    Online Google Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Google Analytics skills. Choose from a wide range of Google Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Google Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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