What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

Status: Free
Coursera Project Network
Social Media Campaigns with AI: From Strategy to Design
Skills you'll gain: Canva (Software), Instagram, Social Media Management, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Advertising Campaigns, Marketing Materials, Creative Design
Intermediate · Guided Project · Less Than 2 Hours
IE Business School
Marketing Mix Implementation
Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Strategic Decision-Making, Brand Management, Marketing Planning, Branding, Price Negotiation, Marketing Strategies, Retail Management, Data-Driven Decision-Making, Marketing Channel, Product Strategy, Revenue Management, Market Dynamics, Merchandising, Conflict Management
4.7
Rating, 4.7 out of 5 stars
5.9K reviews
Beginner · Specialization · 3 - 6 Months
University of Virginia
Strategic Planning and Execution
Skills you'll gain: Plan Execution, Organizational Strategy, Business Strategy, Data-Driven Decision-Making, Business Planning, Strategic Leadership, Strategic Decision-Making, Strategic Thinking, Governance, Analysis, Business Analysis, Competitive Analysis
4.7
Rating, 4.7 out of 5 stars
770 reviews
Mixed · Course · 1 - 4 Weeks
Status: Free
Erasmus University Rotterdam
Innovation Management
Skills you'll gain: Innovation, New Product Development, Ideation, Brainstorming, Process Development, Design Thinking, Product Management, Diversity and Inclusion, Organizational Strategy, Team Management, Business Strategy, Leadership, Lean Methodologies, Strategic Decision-Making
4.7
Rating, 4.7 out of 5 stars
2.1K reviews
Beginner · Course · 1 - 3 Months
Vanderbilt University
Prompt Engineering
Skills you'll gain: ChatGPT, Ideation, Verification And Validation, Data Presentation, Document Management, Generative AI, Creative Thinking, Creativity, Artificial Intelligence, Risk Management Framework, OpenAI, Productivity Software, Microsoft Excel, Data Ethics, Data Analysis, Information Management, Creative Problem-Solving, Natural Language Processing, Data Transformation, Technical Communication
4.8
Rating, 4.8 out of 5 stars
5.7K reviews
Beginner · Specialization · 1 - 3 Months
Xbox
Product Strategy and Roadmapping
Skills you'll gain: Product Roadmaps, Product Management, User Story, Product Development, New Product Development, Quality Assurance, Product Requirements, Product Strategy, Product Lifecycle Management, Design Thinking, Stakeholder Management, Ideation, Stakeholder Communications, Change Management, Market Opportunities, Prioritization
Beginner · Course · 1 - 3 Months
Coursera Project Network
Crafting Personalized Content with Gen AI: Create a Campaign
Skills you'll gain: Persona Development, Target Audience, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Content Marketing, Marketing, Content Creation, Social Media Content
Intermediate · Guided Project · Less Than 2 Hours
Berklee
The Singer Songwriter
Skills you'll gain: File Management, Peer Review, Self-Awareness, Media Production, Multimedia, Automation, Live Streaming, Public Speaking, Personal Development, Content Creation, Software Installation, Performance Testing, Computer Programming, Creativity
4.8
Rating, 4.8 out of 5 stars
4.2K reviews
Beginner · Specialization · 3 - 6 Months
Vanderbilt University
ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier
Skills you'll gain: ChatGPT, Generative AI, OpenAI, Expense Management, Artificial Intelligence, Personalized Service, Expense Reports, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Google Workspace, Creative Thinking, Productivity Software, Business Process Automation, Digital Transformation, Creative Problem-Solving, Google Sheets, Automation, Innovation, Natural Language Processing, Test Case
4.8
Rating, 4.8 out of 5 stars
5.3K reviews
Beginner · Specialization · 3 - 6 Months
University of Virginia
Business Growth Strategy
Skills you'll gain: Growth Strategies, Mergers & Acquisitions, Business Strategy, Game Theory, Innovation, Organizational Strategy, Entrepreneurship, Market Dynamics, Competitive Analysis, Market Opportunities, Strategic Decision-Making, Business Valuation
4.7
Rating, 4.7 out of 5 stars
681 reviews
Mixed · Course · 1 - 4 Weeks
Vanderbilt University
AI Agents and Agentic AI in Python: Powered by Generative AI
Skills you'll gain: ChatGPT, Generative AI, Artificial Intelligence and Machine Learning (AI/ML), OpenAI, Artificial Intelligence, Business Process Automation, Automation, Strategic Thinking, Python Programming, Creative Thinking, Business Intelligence, Value Propositions, Workflow Management, Software Design, Emerging Technologies, Creative Problem-Solving, Innovation, Business Strategy, Natural Language Processing, Action Oriented
4.8
Rating, 4.8 out of 5 stars
5.1K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free
Coursera Project Network
Content Creation with Scalenut: Craft Content Strategies
Skills you'll gain: Content Strategy, Content Creation, Search Engine Optimization, Web Content, Content Marketing, Web Analytics and SEO, Generative AI, Copywriting, Target Audience
Intermediate · Guided Project · Less Than 2 Hours