• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Customer Segmentation

    Customer Segmentation Courses Online

    Learn customer segmentation techniques for targeted marketing. Understand how to group customers based on characteristics and behaviors.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Customer Segmentation Course Catalog

    • U

      University of London

      Bachelor of Science in Business Administration

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Customer Retention, Integrated Marketing Communications, Advertising, Mergers & Acquisitions, Branding, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Team Management, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of London

      Bachelor of Science in Marketing

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Customer Retention, Integrated Marketing Communications, Advertising, Mergers & Acquisitions, Branding, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Team Management, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Ciencia de Datos

      Skills you'll gain: Revenue Management, Data Ethics, Customer Analysis, Descriptive Analytics, FinTech, Database Design, People Analytics, Time Series Analysis and Forecasting, Biostatistics, Predictive Analytics, Statistical Reporting, Unsupervised Learning, Digital Transformation, Deep Learning, Risk Analysis, Bayesian Statistics, Exploratory Data Analysis, Cloud Security, Network Model, Assertiveness

      Earn a degree

      Degree · 1 - 4 Years

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Business Analytics

      Skills you'll gain: Revenue Management, Customer Analysis, Descriptive Analytics, FinTech, Database Design, People Analytics, Time Series Analysis and Forecasting, Biostatistics, Predictive Analytics, Statistical Reporting, Deep Learning, Risk Analysis, Bayesian Statistics, Digital Transformation, Cloud Security, Network Model, Assertiveness, Web Scraping, Governance, Business Process Modeling

      Earn a degree

      Degree · 1 - 4 Years

    Customer Segmentation learners also search

    Python Machine Learning
    Python for Machine Learning
    Computational Science
    Mathematics for Machine Learning
    MATLAB
    Python Excel
    Machine Learning Andrew Ng
    Python Pandas
    1…141142143144

    In summary, here are 4 of our most popular customer segmentation courses

    • Bachelor of Science in Business Administration: University of London
    • Bachelor of Science in Marketing: University of London
    • Magíster en Ciencia de Datos: Pontificia Universidad Católica de Chile
    • Magíster en Business Analytics: Pontificia Universidad Católica de Chile

    Frequently Asked Questions about Customer Segmentation

    Customer segmentation is the business practice of segmenting your customers into groups. Companies may segment their customers into groups based on a variety of important factors, like age, gender, interests, spending habits, and order history. By using marketing automation software to gather data and define the customer segments in this manner, companies can tailor their marketing messages to smaller, more specific groups with the hope that these relevant messages may increase customer engagement and purchases. Marketers may also use other factors like race, religion, income levels, and location in customer segmentation.‎

    It's valuable to learn customer segmentation because you could gain a fundamental understanding of how to better target customers by their purchasing habits and therefore increase sales for your business or organization. Customer segmentation is a key part of today’s marketing methodology. It helps companies analyze online marketing campaigns, study purchasing behaviors, and adjust marketing funnels. Using customer segmentation may help you learn about marketing analytics, data collection, and data-driven customer insights that are found in sales, social media, and email marketing practices. Having a sharp understanding of these topics could help you advance in your product management or marketing career.‎

    Some of the jobs that you might be able to work in by learning customer segmentation include customer segmentation analyst, account manager, consumer promotions, customer experience analyst, data analyst, customer success manager, and similar roles. Other jobs in marketing that require knowledge of customer segmentation as part of its work may include product manager, digital marketer, and client success manager. Because today’s marketing information is based heavily on customer data, having experience in data collection and analysis could also help tremendously in finding work in customer segmentation opportunities.‎

    Taking online courses to learn customer segmentation can build your knowledge base of marketing practices in a variety of industries, like e-commerce, consumer goods, insurance, transportation, and others. You may also be exposed to concepts like customer relationship management (CRM), customer purchase patterns, and marketing funnels in these courses. Learning customer segmentation in online courses may also help you better understand marketing automation software and related data tools used in customer segmentation work. By gaining this knowledge, you may also learn how to make better buying decisions as a consumer yourself.‎

    Online Customer Segmentation courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Segmentation skills. Choose from a wide range of Customer Segmentation courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Segmentation, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok