What skills can I learn from Digital Marketing courses on Coursera?

Coursera’s Digital Marketing courses provide learners with a wide range of skills necessary for success in the digital marketing landscape: Strategies for effective online marketing across various digital platforms Techniques for search engine optimization (SEO) and search engine marketing (SEM) Skills in social media marketing and content creation Understanding of email marketing , affiliate marketing , and display advertising Data analysis and conversion rate optimization to measure campaign effectiveness Digital branding and reputation management

Do I need prior marketing experience to start learning Digital Marketing on Coursera?

Digital Marketing courses on Coursera are inclusive, accommodating learners with varying levels of experience: Beginners can start with introductory courses that cover the basics of digital marketing. Those with some marketing background can deepen their expertise in specific digital marketing channels or tools. Advanced marketers can explore sophisticated strategies and technologies for optimizing digital campaigns.

What certifications and credentials can I earn through Digital Marketing courses on Coursera?

Upon completing Digital Marketing courses, learners can obtain credentials that may support their career development: Professional certificates that may demonstrate a foundational understanding and practical skills in digital marketing Specializations that focus on nuanced aspects of digital marketing such as digital analytics or inbound marketing Certificates that can potentially be recognized by employers as evidence of your digital marketing expertise

What career opportunities can be pursued with skills in Digital Marketing?

Skills gained from Digital Marketing courses can lead to various roles within the marketing field: Digital Marketing Manager, planning and executing digital marketing campaigns SEO Specialist , optimizing website content for search engines Social Media Manager , managing a brand’s presence on social media platforms Content Strategist, developing engaging content aligned with business goals PPC Analyst, managing pay-per-click advertising campaigns Discover which digital marketing role suits you best by taking our career quiz !

How can I purchase digital marketing training courses for my team?

Looking to enhance your team's digital marketing skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our digital marketing training options and make a purchase, please visit our Coursera for Teams page.

Top Digital Marketing Courses - Learn Digital Marketing Online

Filter by

Subject
Required

Business(1,690)

Computer Science(616)

Information Technology(256)

Social Sciences(176)

Language
Required

The language used throughout the course, in both instruction and assessments.

English(2,325)

Spanish(1,473)

French(1,200)

Arabic(1,171)

Learning Product
Required

Guided Projects(696)

Build job-relevant skills in under 2 hours with hands-on tutorials.

Courses(2,122)

Learn from top instructors with graded assignments, videos, and discussion forums.

Projects(9)

Learn a new tool or skill in an interactive, hands-on environment.

Specializations(367)

Get in-depth knowledge of a subject by completing a series of courses and projects.

Professional Certificates(60)

Earn career credentials from industry leaders that demonstrate your expertise.

MasterTrack® Certificates(7)

Earn career credentials while taking courses that count towards your Master’s degree.

Degrees(23)

Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

Graduate Certificates(14)

Earn a university-issued career credential in a flexible, interactive format.

University Certificates(4)

Graduate level learning within reach.

Level
Required

Beginner(2,151)

Intermediate(785)

Advanced(43)

Mixed(275)

Duration
Required

Less Than 2 Hours(705)

1-4 Weeks(1,225)

1-3 Months(979)

3-6 Months(343)

6-12 Months(25)

1-4 Years(23)

Skills
Required

Content Creation(485)

Digital Transformation(388)

Innovation(375)

Marketing(375)

Subtitles
Required

English(2,516)

Spanish(1,554)

French(1,300)

Arabic(1,251)

Educator
Required

Coursera Project Network(695)

Coursera Instructor Network(109)

Google Cloud(97)

University of Colorado Boulder(90)

Explore the Digital Marketing Course Catalog

Coursera Project Network
Programmer des posts pour les réseaux sociaux avec Hootsuite
Skills you'll gain: Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Professional Presentations: Canva AI Magic Studio
Skills you'll gain: Canva (Software), Presentations, Microsoft PowerPoint, Advertising, Persuasive Communication, Data Visualization, Branding, Graphic and Visual Design Software, Creative Design, Generative AI, Content Creation
Intermediate · Guided Project · Less Than 2 Hours
UBITS
Maneja objeciones y clientes difíciles en retail
Skills you'll gain: Overcoming Objections, Active Listening, Customer Complaint Resolution, Customer Service, Retail Sales, Verbal Communication Skills, Customer Relationship Management, Interpersonal Communications, Assertiveness, Empathy, Conflict Management, Emotional Intelligence, Problem Solving
Intermediate · Course · 1 - 4 Weeks
Coursera Project Network
Cómo encontrar intereses de la audiencia con Meta Business
Skills you'll gain: Target Audience, Campaign Management, Marketing Effectiveness, Advertising Campaigns, Customer Insights, Content Creation, Advertising, Facebook, Content Marketing, Data Import/Export, Social Media, Business Metrics
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Sales Prospecting Mastery with Lemlist: AI-Driven Strategies
Skills you'll gain: Lead Generation, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, Performance Analysis, B2B Sales, Marketing Automation, LinkedIn, Email Marketing, Customer Relationship Management (CRM) Software, Personalized Service, Content Creation
Intermediate · Guided Project · Less Than 2 Hours
University of Michigan
Generative AI Integration: Effects on Labor and Workforce
Skills you'll gain: Policy Development, Labor Relations, Workforce Management, Human Resources, Organizational Development, Automation, Workflow Management, Artificial Intelligence, Business Process Automation, Organizational Structure, Emerging Technologies, Customer Relationship Management, Ethical Standards And Conduct
4.4
Rating, 4.4 out of 5 stars
8 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Northeastern University
Agile Business Processes: Systems for Operational Success
Skills you'll gain: Stakeholder Engagement, Process Mapping, Business Process, Workflow Management, Business Transformation, Business Analysis, Business Process Management, Business Process Improvement, Gap Analysis, Digital Transformation, Requirements Analysis, Continuous Improvement Process, Agile Methodology, Innovation
Build toward a degree
Beginner · Course · 1 - 4 Weeks
SkillUp EdTech
Enterprise Data Architecture and Operations
Skills you'll gain: Extract, Transform, Load, Data Architecture, Data Modeling, Data Migration, Data Warehousing, Database Architecture and Administration, Emerging Technologies, Operational Databases, Information Technology Architecture, Data Processing, Data Storage, Data Management, Data Integration, Software Architecture, Data Transformation, Data Governance, Technology Strategies, Scalability
Intermediate · Course · 1 - 4 Weeks
Coursera Project Network
Diseña infografías con Prezi
Skills you'll gain: Infographics, Graphic and Visual Design, Graphical Tools
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
كيفية استعمال سيرفي مونكي
Skills you'll gain: User Feedback, Employee Surveys, Customer Insights, Customer Analysis, Analysis, Social Media, Cloud Applications
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Erstelle digitale Produkte in Visme
Skills you'll gain: Digital Design, Graphic Design, Brand Awareness, Branding, Data Visualization, Presentations, Marketing Design, Digital Content, Product Promotion
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Web Development with Angular 16: Enhance an existing website
Skills you'll gain: Angular, JavaScript Frameworks, TypeScript, Server Side, Web Development, Build Tools
Intermediate · Guided Project · Less Than 2 Hours

Digital Marketing learners also search

Marketing

Beginner Digital Marketing

Digital Marketing Projects

Free Digital Marketing

Advanced Digital Marketing

Social Media Marketing

Beginner Social Media Marketing

Marketing Strategy

1…237 238 239…276

In summary, here are 10 of our most popular digital marketing courses

Programmer des posts pour les réseaux sociaux avec Hootsuite: Coursera Project Network
Professional Presentations: Canva AI Magic Studio: Coursera Project Network
Maneja objeciones y clientes difíciles en retail: UBITS
Cómo encontrar intereses de la audiencia con Meta Business: Coursera Project Network
Sales Prospecting Mastery with Lemlist: AI-Driven Strategies: Coursera Project Network
Generative AI Integration: Effects on Labor and Workforce: University of Michigan
Agile Business Processes: Systems for Operational Success: Northeastern University
Enterprise Data Architecture and Operations: SkillUp EdTech
Diseña infografías con Prezi: Coursera Project Network
كيفية استعمال سيرفي مونكي: Coursera Project Network

Digital Marketing Courses Online