• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Filter by

    Subject
    Required
     *
    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *
    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.
    Level
    Required
     *
    Duration
    Required
     *
    Skills
    Required
     *
    Subtitles
    Required
     *
    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • U

      University of Illinois at Urbana-Champaign

      Master of Science in Accounting

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Entrepreneurship and Strategic Innovation Graduate Certificate

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Value Chain Management Graduate Certificate

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Taxation

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Financial Management Graduate Certificate

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Managerial Economics & Business Analysis Graduate Certificate

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Placeholder
      U

      University of Illinois at Urbana-Champaign

      CPA Pathways Graduate Certificate

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Placeholder
      U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Accounting Data Analytics

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Placeholder
      U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Strategic Leadership & Management

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Placeholder
      U

      University of Illinois at Urbana-Champaign

      Accounting Foundations Graduate Certificate

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Placeholder
      U

      Universidad de los Andes

      Maestría en Gerencia de la Ingeniería

      Skills you'll gain: Technology Strategies, Engineering Management, Business Modeling, Project Management, Prototyping, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Stakeholder Management, Feasibility Studies, Digital Transformation, Financial Statements, Product Management, Conflict Management, Systems Thinking, Product Lifecycle Management, Asset Management, Capital Expenditure, Project Risk Management, Crisis Management, Maintenance, Repair, and Facility Services

      Earn a degree

      Degree · 1 - 4 Years

    • Placeholder
      H

      HEC Paris

      Trust Based Leadership University Certificate

      University Certificate · 6 - 12 Months

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…251252253254

    In summary, here are 10 of our most popular product marketing courses

    • Master of Science in Accounting: University of Illinois at Urbana-Champaign
    • Entrepreneurship and Strategic Innovation Graduate Certificate: University of Illinois at Urbana-Champaign
    • Value Chain Management Graduate Certificate: University of Illinois at Urbana-Champaign
    • Graduate Certificate in Taxation: University of Illinois at Urbana-Champaign
    • Financial Management Graduate Certificate: University of Illinois at Urbana-Champaign
    • Managerial Economics & Business Analysis Graduate Certificate: University of Illinois at Urbana-Champaign
    • CPA Pathways Graduate Certificate: University of Illinois at Urbana-Champaign
    • Graduate Certificate in Accounting Data Analytics: University of Illinois at Urbana-Champaign
    • Graduate Certificate in Strategic Leadership & Management: University of Illinois at Urbana-Champaign
    • Accounting Foundations Graduate Certificate: University of Illinois at Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Product Marketing

    Product marketing is the promotion and sales of a specific product or service to consumers, an ongoing process continuing throughout the product lifecycle. Successful product marketing seeks to maximize customer lifetime value by not only finding the right customers but retaining them over the long term. This is especially important in the era of digital products, where you can quickly lose users if you fail to keep them engaged on an ongoing basis.

    As with marketing more generally, successful product marketing starts with knowing your customer. Market research often combines qualitative analysis from customer surveys and interviews with data-driven customer analytics, which is an increasingly powerful approach with today’s wealth of data on buying behavior and product usage. These findings can be used to divide potential customers into groups as part of a market segmentation analysis, which can then be used to create personas that capture how different customers find and use your product.

    Product marketing teams use this information to formulate a marketing strategy that starts with the product launch, which may use digital, broadcast, or other marketing channels depending on the best way to reach your target customers. After launch, a marketing plan may include elements including subsequent advertising to find new customers, e-mail nurture sequences to keep current users engaged, and promotional offers for different market segments. Throughout this cycle, savvy product marketers may use A/B testing and extensive customer analytics to continually refine their efforts.‎

    Product marketing teams bring together a variety of skills, as this field brings together product development, marketing, and sales. Software developers must be able to work with product marketing teams to incorporate customer insights into app functionality and user experience (UX). Graphic designers are needed to help develop a visual brand identity for products that will appeal to target customers. And digital marketing specialists and copywriters work to analyze and optimize communications around launch as well as ongoing nurture campaigns.

    Advertising and marketing managers are responsible for determining overarching product marketing strategy and coordinating the work of these teams to ensure that marketing plans are executed successfully and on schedule. According to the Bureau of Labor Statistics, professionals in these managerial roles earned a median annual salary of $135,900 in 2019. Advertising and marketing managers may have a bachelor’s degree from a wide range of subjects, ranging from journalism to computer science to visual arts.‎

    Absolutely! Coursera has partnered with top-ranked universities such as the University of Virginia, the University of Illinois at Urbana-Champaign, and IE business school to offer a variety of courses and Specializations in product marketing and related subjects. You can learn remotely on a flexible schedule, enabling you to fit this valuable online education into your current work or family life. And, with significantly lower tuition than on-campus programs, learning online with Coursera is a great deal that practically sells itself.‎

    Before you start to learn product marketing, it’s important to have a background in consumer behavior, promotion, video production, public relations, or writing. That would help you on the creative side of product marketing. You might also have a tech-oriented background in data science, as much of today’s online product marketing is analyzed from online clicks, search results, and social media likes and follows. Having a background in sales, strategy, public relations, and media could also help you to learn product marketing. Other skills that might be useful before learning product marketing could also include an agreeable personality, good listening, and solid presentation skills. Becoming interested in product marketing means you might be enthusiastic about learning how products can evolve through marketing over the lifespan of a brand. This enthusiasm might apply to all kinds of products, from lawnmowers to apparel products.‎

    The kinds of people who are best suited for roles in product marketing are those who might have a creative take or a fresh outlook on products and online shopping, and those who know the tastes of target demographics for individual products. People who work in product marketing usually have the ability to gauge consumer preferences from online and offline sales and use the data from these sales to evolve or tweak their products to respond to consumers. These marketing professionals often also have extensive knowledge of the product’s benefits and can communicate these well to consumers, vendors, and manufacturers.‎

    If you are a person who loves to help develop the look and feel of a particular product, whether in software or in manufacturing, you may be a good fit for a role in product marketing. This type of role involves a mix of creative energies and analytical fundamentals. Product marketers may have brilliantly creative ideas for a product, but at the same time, need to balance those creative pursuits with the analytical insights gleaned from the data collected about the product. Learning product marketing may be right for you if you love how products get created, how they benefit the target audience, and what product additions can make the original product even more valuable.‎

    Online Product Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Product Marketing skills. Choose from a wide range of Product Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Product Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Placeholder
    Arts and Humanities
    338 courses
    Placeholder
    Business
    1095 courses
    Placeholder
    Computer Science
    668 courses
    Placeholder
    Data Science
    425 courses
    Placeholder
    Information Technology
    145 courses
    Placeholder
    Health
    471 courses
    Placeholder
    Math and Logic
    70 courses
    Placeholder
    Personal Development
    137 courses
    Placeholder
    Physical Science and Engineering
    413 courses
    Placeholder
    Social Sciences
    401 courses
    Placeholder
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Paths & Resources

    • Business Analyst
    • Data Analyst
    • Data Scientist
    • Full Stack Developer
    • Project Manager
    • Scrum Master
    • UI / UX Designer
    • Career Education Articles
    • Career Development Resources
    • Career Aptitude Test

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Placeholder
    Placeholder
    Placeholder
    © 2025 Coursera Inc. All rights reserved.
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder