What skills can I learn from Digital Marketing courses on Coursera?

Coursera’s Digital Marketing courses provide learners with a wide range of skills necessary for success in the digital marketing landscape: Strategies for effective online marketing across various digital platforms Techniques for search engine optimization (SEO) and search engine marketing (SEM) Skills in social media marketing and content creation Understanding of email marketing , affiliate marketing , and display advertising Data analysis and conversion rate optimization to measure campaign effectiveness Digital branding and reputation management

Do I need prior marketing experience to start learning Digital Marketing on Coursera?

Digital Marketing courses on Coursera are inclusive, accommodating learners with varying levels of experience: Beginners can start with introductory courses that cover the basics of digital marketing. Those with some marketing background can deepen their expertise in specific digital marketing channels or tools. Advanced marketers can explore sophisticated strategies and technologies for optimizing digital campaigns.

What certifications and credentials can I earn through Digital Marketing courses on Coursera?

Upon completing Digital Marketing courses, learners can obtain credentials that may support their career development: Professional certificates that may demonstrate a foundational understanding and practical skills in digital marketing Specializations that focus on nuanced aspects of digital marketing such as digital analytics or inbound marketing Certificates that can potentially be recognized by employers as evidence of your digital marketing expertise

What career opportunities can be pursued with skills in Digital Marketing?

Skills gained from Digital Marketing courses can lead to various roles within the marketing field: Digital Marketing Manager, planning and executing digital marketing campaigns SEO Specialist , optimizing website content for search engines Social Media Manager , managing a brand’s presence on social media platforms Content Strategist, developing engaging content aligned with business goals PPC Analyst, managing pay-per-click advertising campaigns Discover which digital marketing role suits you best by taking our career quiz !

How can I purchase digital marketing training courses for my team?

Looking to enhance your team's digital marketing skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our digital marketing training options and make a purchase, please visit our Coursera for Teams page.

Top Digital Marketing Courses - Learn Digital Marketing Online

Explore the Digital Marketing Course Catalog

University of Illinois at Urbana-Champaign
Master of Science in Management
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Earn a degree
Degree · 1 - 4 Years
HEC Paris
Innovation Management and Entrepreneurship University Certificate
Skills you'll gain: New Product Development, Business Strategy, Social Media Strategy, Ideation, Entrepreneurship, Business Operations, Social Media Marketing, Retail Store Operations, Project Controls, Stakeholder Engagement, Social Media, Product Development, Content Marketing, Operations Management, Social Media Management, Forecasting, Business Strategies, Strategic Thinking, Lean Methodologies, Innovation
University Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Graduate Certificate in Taxation
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Value Chain Management Graduate Certificate
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Financial Management Graduate Certificate
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of North Texas
Bachelor of Applied Arts and Sciences
Skills you'll gain: Operations Management, Exploratory Data Analysis, Change Management, Business Writing, Compensation and Benefits, Integrated Marketing Communications, Apache Hadoop, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Leadership Studies, Sales Process, Diversity Awareness, Conflict Management, Research, Negotiation
Earn a degree
Degree · 1 - 4 Years
University of London
Bachelor of Science in Business Administration
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Customer Retention, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Master of Business Administration (iMBA)
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Data Collection, Corporate Tax
Earn a degree
Degree · 1 - 4 Years
University of North Texas
Bachelor of Science in General Business
Skills you'll gain: Operations Management, Compensation and Benefits, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Leadership Studies, Sales Process, Negotiation, Data Mining, Data Visualization, Design Thinking, Public Policies, Global Marketing, Cultural Diversity, Social Media Strategy, Business Mathematics, Social Justice, Sociology, Life Sciences
Earn a degree
Degree · 1 - 4 Years
Georgetown University
Bachelor of Arts in Liberal Studies
Skills you'll gain: Vulnerability Assessments, Operations Management, Data Storytelling, Business Strategy, Project Scoping, Competitive Intelligence, Survey Creation, Cyber Threat Intelligence, Social Justice, Business Ethics, Descriptive Statistics, Environment, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, Leadership Studies, International Relations, Artificial Intelligence, Policy Development
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Master of Science in Accounting
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Managerial Economics & Business Analysis Graduate Certificate
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months