What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

HEC Paris
Innovation Management and Entrepreneurship University Certificate
Skills you'll gain: New Product Development, Business Strategy, Social Media Strategy, Ideation, Entrepreneurship, Business Operations, Social Media Marketing, Retail Store Operations, Project Controls, Stakeholder Engagement, Social Media, Product Development, Content Marketing, Operations Management, Social Media Management, Forecasting, Lean Methodologies, Supply Chain Management, Organizational Strategy, Innovation
University Certificate · 6 - 12 Months
L&T EduTech
Planning of Hydropower Projects
Skills you'll gain: Construction Engineering, Hydraulics, Civil Engineering, Water Resources, Engineering Practices, Engineering Management, Geostatistics, Structural Engineering, Environment and Resource Management, Natural Resource Management, Environment, Risk Control
Intermediate · Course · 1 - 4 Weeks
University of Illinois at Urbana-Champaign
Master of Business Administration (iMBA)
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Data Collection
Earn a degree
Degree · 1 - 4 Years
Status: Free
Coursera Project Network
ManyChat for Beginners: Automate Instagram Lead Generation
Skills you'll gain: Instagram, Email Marketing, Lead Generation, Marketing Automation, Google Sheets, Social Media, Social Media Marketing, Digital Marketing, Gmail
Beginner · Guided Project · Less Than 2 Hours
Indian School of Business
Certificate in Strategic Leadership
Skills you'll gain: Business Strategy, Crisis Management, Strategic Leadership, Professional Development, Business Leadership, Growth Strategies, Business Modeling, Leadership Development, Leadership, Leadership and Management, Competitive Analysis, Stakeholder Communications, Team Leadership, Business Ethics, Strategic Decision-Making, Business Development, Value Propositions, Market Analysis, Market Dynamics, Mergers & Acquisitions
University Certificate · 6 - 12 Months
Dartmouth College
Digital Transformation Certificate
Skills you'll gain: Predictive Analytics, Digital Transformation, Product Design, Predictive Modeling, Product Development, Business Transformation, Organizational Change, Data Strategy, Advanced Analytics, Design Thinking, Analytics, User Experience Design, Usability, Business Analytics, Innovation, Prototyping, Forecasting, Agile Project Management, Human Centered Design, Data-Driven Decision-Making
University Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Graduate Certificate in Strategic Leadership & Management
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax
Credit offered
Graduate Certificate · 6 - 12 Months
HEC Paris
Leading Innovation With Creativity University Certificate
Skills you'll gain: Innovation, Design Thinking, Active Listening, Creativity, Organizational Structure, Creative Thinking, Creative Problem-Solving, Business Modeling, Talent Management, Brainstorming, Ideation, Self-Awareness, Positivity, Leadership Development, Technology Strategies, Business Strategy, Leadership, Strategic Thinking, Strategic Decision-Making, Human Centered Design
University Certificate · 6 - 12 Months
Universidad de Palermo
Administración de Empresas Certificado MasterTrack®
Skills you'll gain: Human Capital, Human Resource Strategy, Business Process Management, Strategic Marketing, Business Process, Organizational Strategy, Marketing, Strategic Leadership, Key Performance Indicators (KPIs), Human Resources Management and Planning, Process Management, Talent Management, Technology Strategies, Marketing Management, People Development, Performance Measurement, Consumer Behaviour, Marketing Planning, Brand Strategy, Marketing Strategies
Credit offered
Mastertrack · 6 - 12 Months
University of Illinois at Urbana-Champaign
Master of Science in Management
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax
Earn a degree
Degree · 1 - 4 Years
HEC Paris
Executive MSc & MSc in Innovation and Entrepreneurship
Skills you'll gain: New Product Development, Research Methodologies, Innovation, Performance Measurement, Design Thinking, Business Strategy, Value Propositions, Private Equity, Team Building, Social Media Strategy, Business Modeling, Active Listening, Business Planning, Ideation, Entrepreneurship, Business Valuation, Creativity, Business Operations, Stakeholder Engagement, Corporate Sustainability
Earn a degree
Degree · 1 - 4 Years
IIT Roorkee
Executive MBA
Skills you'll gain: Mergers & Acquisitions, New Product Development, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, FinTech, Supply Chain Management, Statistical Process Controls, Go To Market Strategy, Marketing Management, Revenue Management, Sampling (Statistics), Project Portfolio Management, Financial Statement Analysis, Strategic Marketing
Earn a degree
Degree · 1 - 4 Years