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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Get in-depth knowledge of a subject by completing a series of courses and projects.
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    Explore the Sports Marketing Course Catalog

    • U

      University of Washington

      Business English: Making Presentations

      Skills you'll gain: Presentations, Persuasive Communication, Public Speaking, Verbal Communication Skills, Data Visualization, Business Communication, Marketing, Organizational Skills, Grammar, Vocabulary

      4.8
      Rating, 4.8 out of 5 stars
      ·
      753 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Increase Engagement to your Instagram Business Profile

      Skills you'll gain: Instagram, Social Media Content, Social Media, Social Media Management, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling

      4
      Rating, 4 out of 5 stars
      ·
      309 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: [object Object]
      New AI skills
      A

      Adobe

      Adobe Graphic Designer

      Skills you'll gain: Adobe Illustrator, Color Theory, Adobe Photoshop, Adobe Acrobat, Typography, Generative AI, Document Management, Design, Design Elements And Principles, Graphic and Visual Design, Graphic Design, Web Content Accessibility Guidelines, Innovation, Graphic and Visual Design Software, Workflow Management, Packaging and Labeling, File Management, Adobe Creative Cloud, Data Integrity, Creativity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      423 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Corporate Strategy

      Skills you'll gain: Stakeholder Management, Corporate Strategy, Mergers & Acquisitions, Business Strategy, Global Marketing, Strategic Thinking, Organizational Strategy, Governance, Strategic Partnership, Corporate Finance, Business Ethics, Value Propositions, Growth Strategies, New Business Development, Strategic Decision-Making

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Copenhagen Business School

      Strategy Formulation

      Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Organizational Strategy, Resource Management, Corporate Strategy, Competitive Analysis, Decision Making, Market Analysis, Global Marketing, Value Propositions

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universidad Austral

      El Abogado del Futuro: Legaltech y la Transformación Digital del Derecho

      Skills you'll gain: Digital Transformation, Blockchain, Design Thinking, Law, Regulation, and Compliance, Software Design, Emerging Technologies, Business Transformation, Workforce Development, Technology Solutions, Technology Strategies, Automation, Business Technologies, Ethical Standards And Conduct, Artificial Intelligence, Innovation, Market Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • Placeholder
      C

      Coursera Project Network

      Building Custom Regional Reports with Google Analytics

      Skills you'll gain: Google Analytics, Ad Hoc Reporting, Marketing Analytics, Data-Driven Decision-Making, Web Analytics, Dashboard, Email Marketing, Geospatial Information and Technology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      271 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Placeholder
      U

      University of Virginia

      Grow to Greatness: Smart Growth for Private Businesses, Part I

      Skills you'll gain: Growth Strategies, Business Strategies, Business Planning, Business Development, Business Marketing, Strategic Marketing, Product Strategy, New Business Development, Business Priorities, Competitive Analysis, Entrepreneurship, Process Analysis, Business Modeling, Business Research, Business Analysis, Business Process, Business Management, Market Opportunities, Innovation, Operational Excellence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      658 reviews

      Mixed · Course · 1 - 3 Months

    • Placeholder
      U

      University of California, Davis

      Google SEO Capstone Project

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Peer Review, Presentations, Content Strategy, Digital Marketing, Market Analysis, Proposal Development, Auditing, Target Audience, Performance Metric

      4.7
      Rating, 4.7 out of 5 stars
      ·
      468 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Placeholder
      Status: Free
      Free
      D

      Duke University

      Advertising and Society

      Skills you'll gain: Advertising, Media and Communications, Electronic Media, Marketing, Culture, Media Planning, Marketing Psychology, Creativity, Consumer Behaviour, Cultural Diversity, Business Ethics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      953 reviews

      Mixed · Course · 1 - 3 Months

    • Placeholder
      I

      IE Business School

      Branding and Customer Experience

      Skills you'll gain: Branding, Brand Management, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Integrated Marketing Communications, Customer Analysis, Business Ethics, Market Research, Cross-Functional Collaboration, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      515 reviews

      Intermediate · Course · 1 - 3 Months

    • Placeholder
      Status: Free
      Free
      R

      Rutgers the State University of New Jersey

      New Technologies for Business Leaders

      Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Augmented and Virtual Reality (AR/VR), Business Transformation, Technology Strategies, Business Marketing, Cross-Functional Collaboration, Customer Relationship Management, Internet Of Things, Emerging Technologies, Business Ethics, Customer Insights, Business Leadership, Blockchain, Artificial Intelligence

      4.4
      Rating, 4.4 out of 5 stars
      ·
      428 reviews

      Intermediate · Course · 1 - 3 Months

    Sports Marketing learners also search

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    1…313233…165

    In summary, here are 10 of our most popular sports marketing courses

    • Business English: Making Presentations: University of Washington
    • Increase Engagement to your Instagram Business Profile : Coursera Project Network
    • Adobe Graphic Designer: Adobe
    • Corporate Strategy: University of Illinois Urbana-Champaign
    • Strategy Formulation: Copenhagen Business School
    • El Abogado del Futuro: Legaltech y la Transformación Digital del Derecho: Universidad Austral
    • Building Custom Regional Reports with Google Analytics: Coursera Project Network
    • Grow to Greatness: Smart Growth for Private Businesses, Part I: University of Virginia
    • Google SEO Capstone Project: University of California, Davis
    • Advertising and Society: Duke University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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