What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

Microsoft
Data Analysis and Visualization with Power BI
Skills you'll gain: Dashboard, Power BI, Data Storytelling, Data Visualization Software, Microsoft Power Platform, Data Presentation, Advanced Analytics, Statistical Reporting, Interactive Data Visualization, Business Intelligence, Data Analysis, Web Content Accessibility Guidelines
4.7
Rating, 4.7 out of 5 stars
682 reviews
Beginner · Course · 1 - 3 Months
University of California, Davis
Google SEO Capstone Project
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Peer Review, Presentations, Content Strategy, Digital Marketing, Market Analysis, Proposal Development, Target Audience, Performance Metric
4.8
Rating, 4.8 out of 5 stars
466 reviews
Intermediate · Course · 1 - 4 Weeks
University of Colorado Boulder
Databases for Data Scientists
Skills you'll gain: SQL, Database Design, Database Management Systems, NoSQL, Data Warehousing, Database Theory, Relational Databases, Database Architecture and Administration, Database Management, Database Administration, Databases, Query Languages, Data Modeling, Data Analysis, Big Data, Data Architecture, Data Integrity, Data Manipulation, Transaction Processing, Scalability
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
1.2K reviews
Beginner · Specialization · 3 - 6 Months
DeepLearning.AI
IA Para Todos (Español)
Skills you'll gain: Artificial Intelligence, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Strategic Thinking, Artificial Neural Networks, Data Science, Business Intelligence, Deep Learning, Machine Learning, Organizational Strategy
4.9
Rating, 4.9 out of 5 stars
1.2K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Sciences Po
Politics and Economics of International Energy
Skills you'll gain: International Relations, Economic Development, Natural Resource Management, Environmental Policy, Economics, Political Sciences, Market Dynamics, Trend Analysis, Socioeconomics, Environment, Supply And Demand, Public Safety and National Security
4.7
Rating, 4.7 out of 5 stars
1.8K reviews
Beginner · Course · 1 - 3 Months
Status: Free
Princeton University
Computer Science: Programming with a Purpose
Skills you'll gain: Programming Principles, Computer Programming, Object Oriented Programming (OOP), Performance Tuning, Data Structures, Java, Program Development, Computational Thinking, Computer Science, Algorithms, Debugging
4.7
Rating, 4.7 out of 5 stars
1.3K reviews
Beginner · Course · 1 - 3 Months
Coursera Project Network
Develop a Company Website with Wix
Skills you'll gain: Event Management, Content Development and Management, Web Content, Content Management, Web Design and Development, Multimedia, User Accounts
4.6
Rating, 4.6 out of 5 stars
1.2K reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Use Canva to Create Desktop and Mobile-friendly Web Pages.
Skills you'll gain: Canva (Software), Web Design and Development, Web Applications, Web Content, Digital Publishing, Graphic and Visual Design Software, Design Elements And Principles, User Accounts
4.5
Rating, 4.5 out of 5 stars
1.4K reviews
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Fundamentals of Accounting
Skills you'll gain: Management Accounting, Income Statement, Financial Statements, Performance Measurement, Balance Sheet, Organizational Strategy, Financial Statement Analysis, Capacity Management, Cost Accounting, Performance Metric, Cash Flows, Financial Accounting, Financial Reporting, Financial Analysis, Accounting, Budget Management, Business Metrics, Equities, Operational Analysis, Product Management
4.6
Rating, 4.6 out of 5 stars
2K reviews
Beginner · Specialization · 3 - 6 Months
Coursera
Setting a Generative AI Strategy
Skills you'll gain: Generative AI, Strategic Thinking, Business Strategy, Technology Strategies, Business Modeling, Customer Insights, Strategic Decision-Making, Value Propositions, Artificial Intelligence, Organizational Effectiveness, Operational Efficiency, Trend Analysis
4.7
Rating, 4.7 out of 5 stars
56 reviews
Beginner · Course · 1 - 4 Weeks
Lund University
Digital Business Models
Skills you'll gain: Business Modeling, Digital Transformation, Innovation, Business Process, Software Development, Network Analysis, Business Strategy, E-Commerce, Value Propositions, Application Programming Interface (API), Decision Making
4.6
Rating, 4.6 out of 5 stars
554 reviews
Beginner · Course · 1 - 3 Months
Google Cloud
Managing Machine Learning Projects with Google Cloud
Skills you'll gain: Data Ethics, Google Cloud Platform, Applied Machine Learning, Image Analysis, Machine Learning, Computer Vision, Data Strategy, Business Ethics, Data Governance, Analytical Skills, Feasibility Studies, Business Analysis, Project Management Life Cycle, Business Intelligence
4.6
Rating, 4.6 out of 5 stars
3.7K reviews
Beginner · Course · 1 - 3 Months