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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • Placeholder
      G

      Google

      Google Advanced Data Analytics

      Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Statistical Hypothesis Testing, Data Ethics, Data Visualization Software, Sampling (Statistics), Data Presentation, Regression Analysis, Feature Engineering, Data Transformation, Descriptive Statistics, Data Visualization, Tableau Software, Data Manipulation, Probability Distribution, Statistical Methods, Applied Machine Learning, Statistical Analysis, Object Oriented Programming (OOP), Data Analysis

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.9K reviews

      Advanced · Professional Certificate · 3 - 6 Months

    • Status: New AI skills
      New AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      38K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free
      Free
      M

      Maven Analytics

      ChatGPT & Generative AI for Data Analytics

      Skills you'll gain: Generative AI, ChatGPT, Data Analysis Expressions (DAX), Power BI, Deep Learning, Excel Formulas, Google Sheets, Microsoft Excel, Artificial Intelligence, Data Analysis, Python Programming, SQL, Technical Communication, Automation, Debugging

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Data Management, Email Marketing, Marketing Materials, Customer Communications Management, Sales Pipelines, Dashboard, Team Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      912 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google

      Foundations: Data, Data, Everywhere

      Skills you'll gain: Data Ethics, Data Analysis, Analytics, Data-Driven Decision-Making, Google Sheets, Business Analytics, Spreadsheet Software, Analytical Skills, Data Sharing, Data Cleansing, Data Processing, Data Strategy, Data Visualization Software, SQL

      4.8
      Rating, 4.8 out of 5 stars
      ·
      113K reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      Duke University

      Business Metrics for Data-Driven Companies

      Skills you'll gain: Business Analytics, Business Metrics, Business Process Improvement, Business Intelligence, Tableau Software, Performance Measurement, Data Analysis, Key Performance Indicators (KPIs), Web Analytics, Business Strategy, Digital Transformation, E-Commerce, Financial Services, SQL, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.4K reviews

      Mixed · Course · 1 - 3 Months

    • Placeholder
      G

      Google

      Technical Support Fundamentals

      Skills you'll gain: Desktop Support, Computer Hardware, Technical Support, Software Installation, Technical Documentation, Hardware Troubleshooting, Computer Networking, Information Technology, Technical Communication, Software Systems, Linux, Microsoft Windows

      4.8
      Rating, 4.8 out of 5 stars
      ·
      159K reviews

      Beginner · Course · 1 - 3 Months

    • Placeholder
      Status: New AI skills
      New AI skills
      G

      Google

      Google UX Design

      Skills you'll gain: Storyboarding, Wireframing, UI/UX Research, Responsive Web Design, User Experience Design, Design Thinking, User Research, Information Architecture, Figma (Design Software), Usability Testing, User Story, Web Design, Design Reviews, Usability, Presentations, Design Research, Persona (User Experience), Ideation, User Centered Design, Mockups

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      89K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Placeholder
      U

      University of Pennsylvania

      People Analytics

      Skills you'll gain: People Analytics, Human Resource Strategy, Talent Management, Human Resources Management and Planning, Workforce Planning, Performance Analysis, Job Analysis, Data-Driven Decision-Making, Workforce Management, Analytics, Employee Retention, Staff Management, Employee Performance Management, Predictive Analytics, Network Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Placeholder
      G

      Google

      Foundations of Business Intelligence

      Skills you'll gain: Business Intelligence, Data Integration, Stakeholder Engagement, Dashboard, Data Modeling, Business Analytics, Real Time Data, Requirements Elicitation, Data Storytelling, Data Analysis, Business Metrics, Key Performance Indicators (KPIs), Data Pipelines, Project Implementation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Advanced · Course · 1 - 4 Weeks

    • Placeholder
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Analytics in Practice

      Skills you'll gain: Data Storytelling, Data Visualization, Marketing Analytics, Google Analytics, Web Analytics, Analytics, Business Analytics, Trend Analysis, Digital Marketing, Data Analysis, Marketing Strategies, Marketing, MarTech, Consumer Behaviour

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      A

      Amazon Web Services

      Getting Started with Data Analytics on AWS

      Skills you'll gain:

      4.5
      Rating, 4.5 out of 5 stars
      ·
      881 reviews

      Beginner · Course · 1 - 4 Weeks

    Customer Analytics learners also search

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    1…456…306

    In summary, here are 10 of our most popular customer analytics courses

    • Google Advanced Data Analytics: Google
    • Google Digital Marketing & E-commerce: Google
    • ChatGPT & Generative AI for Data Analytics: Maven Analytics
    • Introduction to CRM with HubSpot: Coursera Project Network
    • Foundations: Data, Data, Everywhere: Google
    • Business Metrics for Data-Driven Companies: Duke University
    • Technical Support Fundamentals: Google
    • Google UX Design: Google
    • People Analytics: University of Pennsylvania
    • Foundations of Business Intelligence: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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