What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Tecnológico de Monterrey
Analíticas de Marketing Digital
Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Social Media Management, Marketing Analytics, Market Research, Digital Marketing, Marketing Effectiveness, Analytical Skills, Social Media Strategy, Email Marketing, Customer Data Management, Web Content, Analytics, Business Metrics, Key Performance Indicators (KPIs), Performance Analysis, Facebook
4.7
Rating, 4.7 out of 5 stars
200 reviews
Intermediate · Specialization · 1 - 3 Months
University of Colorado Boulder
Advanced Business Analytics
Skills you'll gain: Data Storytelling, Data Presentation, Data Governance, Data Visualization, Predictive Analytics, Exploratory Data Analysis, Analytics, Business Analytics, Data Storage, Data Management, Big Data, Risk Analysis, Databases, Business Intelligence, Data Visualization Software, Data-Driven Decision-Making, Presentations, Data Analysis, Strategic Decision-Making, Data Cleansing
4.6
Rating, 4.6 out of 5 stars
5.1K reviews
Intermediate · Specialization · 3 - 6 Months
Rutgers the State University of New Jersey
Demand Analytics
Skills you'll gain: Data Analysis, Forecasting, Data Model, General Statistics, Probability & Statistics, Regression, Statistical Analysis, Basic Descriptive Statistics, Statistical Tests, Statistical Visualization, Data Visualization, Planning
4.6
Rating, 4.6 out of 5 stars
284 reviews
Beginner · Course · 1 - 4 Weeks
University of Virginia
Product Analytics and AI
Skills you'll gain: Analytics, Business Analytics, Usability Testing, Product Management, Customer Insights, A/B Testing, Agile Methodology, User Experience, Data-Driven Decision-Making, Data Science, Product Testing, Big Data, Artificial Intelligence and Machine Learning (AI/ML)
4.7
Rating, 4.7 out of 5 stars
466 reviews
Beginner · Course · 1 - 4 Weeks
University of Colorado System
Customer Data Analytics for Marketers
Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Customer Retention, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Statistical Modeling, Probability Distribution, Data Visualization
4.9
Rating, 4.9 out of 5 stars
7 reviews
Intermediate · Course · 1 - 4 Weeks
Emory University
Meaningful Marketing Insights
Skills you'll gain: Data Analysis, General Statistics, Market Analysis, Marketing, Probability & Statistics, Business Analysis, Customer Analysis, Market Research, Spreadsheet Software, Data Management, Microsoft Excel
4.3
Rating, 4.3 out of 5 stars
283 reviews
Intermediate · Course · 1 - 3 Months
Edureka
Generative AI's Applications in Marketing Analytics
Skills you'll gain: Exploratory Data Analysis, Python Programming
Beginner · Course · 1 - 4 Weeks
Meta
Statistics Foundations
Skills you'll gain: Bayesian Statistics, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Inference, Sampling (Statistics), Data Modeling, Statistics, Probability & Statistics, Statistical Analysis, Statistical Methods, Statistical Modeling, Marketing Analytics, Tableau Software, Data Analysis, Spreadsheet Software, Quantitative Research, Analytics, Descriptive Analytics, Time Series Analysis and Forecasting, Regression Analysis
4.7
Rating, 4.7 out of 5 stars
292 reviews
Beginner · Course · 1 - 3 Months
Emory University
Managing Uncertainty in Marketing Analytics
Skills you'll gain: Market Analysis, Marketing
4.3
Rating, 4.3 out of 5 stars
68 reviews
Intermediate · Course · 1 - 4 Weeks
Meta
Data Analysis with Spreadsheets and SQL
Skills you'll gain: Data Visualization Software, Spreadsheet Software, Correlation Analysis, Google Sheets, Dashboard, Data Analysis, Data Storytelling, Tableau Software, Descriptive Statistics, Data Cleansing, Marketing Analytics, Exploratory Data Analysis, Excel Formulas, Data Manipulation, Statistical Analysis, SQL
4.7
Rating, 4.7 out of 5 stars
182 reviews
Beginner · Course · 1 - 3 Months
Emory University
Marketing Analytics Capstone Project
4.5
Rating, 4.5 out of 5 stars
29 reviews
Mixed · Course · 1 - 3 Months
Google
Google Data Analytics Capstone: Complete a Case Study
Skills you'll gain: Interviewing Skills, Data Analysis, Data Processing, Analytical Skills, Artificial Intelligence, Business Analytics, R Programming, Recruitment, Data-Driven Decision-Making, Data Storytelling, Project Documentation, Presentations, Portfolio Management
4.8
Rating, 4.8 out of 5 stars
17K reviews
Beginner · Course · 1 - 4 Weeks