What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

Microsoft
Work Smarter with Microsoft PowerPoint
Skills you'll gain: Multimedia, Microsoft PowerPoint, Presentations, Microsoft 365, Productivity Software, Microsoft Windows, Editing, Product Demonstration, File Management
4.7
Rating, 4.7 out of 5 stars
924 reviews
Beginner · Course · 1 - 3 Months
Coursera Project Network
Use Canva to Create Social Media Visuals for Business
Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Social Media Marketing, Instagram, Data Visualization, Brand Management
4.5
Rating, 4.5 out of 5 stars
1.3K reviews
Beginner · Guided Project · Less Than 2 Hours
Berklee
Music Business Foundations
Skills you'll gain: Contract Negotiation, Negotiation, Law, Regulation, and Compliance, Ethical Standards And Conduct, Business Management, Business, Business Economics, Entrepreneurship, Market Trend, Digital Transformation
4.9
Rating, 4.9 out of 5 stars
2.6K reviews
Mixed · Course · 1 - 4 Weeks
IE Business School
Channel Management and Retailing
Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Retail Sales, Commercialization, Business Marketing, E-Commerce, Market Dynamics, Strategic Marketing, Growth Strategies, Relationship Management, Customer Relationship Management, Supply Chain Planning, Promotional Strategies, Consumer Behaviour
4.5
Rating, 4.5 out of 5 stars
1.1K reviews
Beginner · Course · 1 - 4 Weeks
Rutgers the State University of New Jersey
Supply Chain Sourcing
Skills you'll gain: Strategic Sourcing, Supplier Relationship Management, Procurement, Supplier Management, Purchasing, Supply Management, Vendor Relationship Management, Supply Chain, Supplier Performance Management, Vendor Management, Strategic Decision-Making, Competitive Analysis, Decision Making, Business Risk Management, Cost Benefit Analysis
4.7
Rating, 4.7 out of 5 stars
2K reviews
Beginner · Course · 1 - 4 Weeks
Board Infinity
Introduction to Technical Writing
Skills you'll gain: Technical Writing, Technical Documentation, Technical Communication, Design, Writing and Editing, Typography, Writing, Augmented and Virtual Reality (AR/VR), Proofreading, Multimedia, GitHub, Content Management Systems, Version Control
4.3
Rating, 4.3 out of 5 stars
289 reviews
Beginner · Course · 1 - 4 Weeks
Rice University
Parallel, Concurrent, and Distributed Programming in Java
Skills you'll gain: Apache Kafka, Apache Spark, Apache Hadoop, Distributed Computing, Java Programming, Java, Software Architecture, Systems Architecture, Scala Programming, Data Structures, System Programming, Programming Principles, Object Oriented Programming (OOP), Application Frameworks, OS Process Management, Computer Programming, Algorithms, Debugging, Computer Science, Operating Systems
4.6
Rating, 4.6 out of 5 stars
1.6K reviews
Intermediate · Specialization · 3 - 6 Months
University of Michigan
Writing and Editing: Structure and Organization
Skills you'll gain: Writing and Editing, Editing, Writing, Organizational Skills, Time Management, Content Creation, Lifelong Learning, Professional Development, Strategic Thinking
4.7
Rating, 4.7 out of 5 stars
542 reviews
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Corporate Finance I: Measuring and Promoting Value Creation
Skills you'll gain: Mergers & Acquisitions, Working Capital, Financial Analysis, Business Valuation, Financial Statement Analysis, Financial Management, Corporate Finance, Return On Investment, Capital Budgeting, Cash Flows, Cash Flow Forecasting, Balance Sheet, Performance Measurement, Risk Analysis
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
1.1K reviews
Beginner · Course · 1 - 3 Months
Status: Free
Michigan State University
Script Writing: Write a Pilot Episode for a TV or Web Series (Project-Centered Course)
Skills you'll gain: Peer Review, Editing, Storytelling, Proofreading
4.5
Rating, 4.5 out of 5 stars
764 reviews
Mixed · Course · 1 - 3 Months
The Hong Kong University of Science and Technology
English for Effective Business Speaking
Skills you'll gain: Interviewing Skills, Business Communication, Presentations, Verbal Communication Skills, Grammar, Persuasive Communication, Public Speaking, Target Audience, Vocabulary, Non-Verbal Communication, Professionalism, Communication Strategies, Rapport Building
4.5
Rating, 4.5 out of 5 stars
693 reviews
Mixed · Course · 1 - 3 Months
Status: Free
Nanjing University
Data Processing Using Python
Skills you'll gain: Data Processing, Data Mining, Data Structures, Data Presentation, Object Oriented Programming (OOP), Web Scraping, Data Capture, Data Analysis, Python Programming, Pandas (Python Package), NumPy, Data Visualization, Data Manipulation, Matplotlib, User Interface (UI) Design
4.1
Rating, 4.1 out of 5 stars
365 reviews
Beginner · Course · 1 - 3 Months