What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

DeepLearning.AI
AI For Everyone （すべての人のためのAIリテラシー講座）
Skills you'll gain: Artificial Intelligence, Artificial Neural Networks, Digital Transformation, Deep Learning, Engineering Management, Machine Learning, Data Ethics, Data Science, Organizational Strategy
4.7
Rating, 4.7 out of 5 stars
274 reviews
Beginner · Course · 1 - 3 Months
Status: Free
Georgia Institute of Technology
Mechanics of Materials IV: Deflections, Buckling, Combined Loading & Failure Theories
Skills you'll gain: Structural Analysis, Engineering Design Process, Failure Analysis, Engineering Analysis, Civil Engineering, Engineering Calculations, Mechanical Engineering, Mechanics, Applied Mathematics
4.8
Rating, 4.8 out of 5 stars
798 reviews
Intermediate · Course · 1 - 4 Weeks
University of Virginia
Grow to Greatness: Smart Growth for Private Businesses, Part II
Skills you'll gain: Employee Engagement, Team Management, Business Planning, Organizational Strategy, People Management, Human Resource Strategy, Growth Strategies, Leadership Development, Entrepreneurship, Business Development, Leadership and Management, Human Resources Management and Planning, Business Strategy, Business Leadership
4.8
Rating, 4.8 out of 5 stars
241 reviews
Mixed · Course · 1 - 3 Months
University of Michigan
Extended Reality for Everybody
Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Storyboarding, Virtual Reality, Usability Testing, Design Thinking, Prototyping, Interaction Design, Conceptual Design, User Centered Design, Usability, Human Centered Design, Cross Platform Development, Application Development, Wireframing, Ideation, Disabilities, Web Content Accessibility Guidelines, User Experience, Emerging Technologies
4.7
Rating, 4.7 out of 5 stars
549 reviews
Beginner · Specialization · 1 - 3 Months
Meta
Introducción al marketing en redes sociales
Skills you'll gain: Target Audience, Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Persona Development, Marketing Planning, Marketing, Media Strategy, Customer Analysis, Marketing Strategies, Facebook, Instagram, Digital Marketing, Goal Setting, Key Performance Indicators (KPIs)
4.9
Rating, 4.9 out of 5 stars
821 reviews
Beginner · Course · 1 - 3 Months
Macquarie University
Strategic management: Be competitive
Skills you'll gain: Business Strategy, Strategic Thinking, Business Strategies, Customer Analysis, Organizational Strategy, Strategic Marketing, Growth Strategies, Corporate Strategy, Competitive Analysis, Market Analysis, Strategic Decision-Making, Market Opportunities, Value Propositions, Analysis
4.8
Rating, 4.8 out of 5 stars
316 reviews
Beginner · Course · 1 - 3 Months
Coursera Project Network
AWS S3 Basics
Skills you'll gain: Amazon S3, Cloud Hosting, Cloud Storage, Version Control, Encryption, Data Storage, Security Controls, Data Management
4.5
Rating, 4.5 out of 5 stars
1.2K reviews
Beginner · Guided Project · Less Than 2 Hours
IE Business School
Marketing Management Essentials: Price and Place
Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, Content Management, Product Strategy, New Product Development, Product Marketing, Brand Strategy, Marketing Channel, Strategic Marketing, Revenue Management
Beginner · Course · 1 - 4 Weeks
University of Michigan
Leading Diverse Teams & Organizations
Skills you'll gain: Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Growth Mindedness, Organizational Leadership, Team Leadership, Cultural Diversity, Leadership, Team Building, Data Strategy, Organizational Change, Organizational Strategy, Human Resource Policies, Communication Strategies, Change Management
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
450 reviews
Beginner · Course · 1 - 4 Weeks
IBM
Application Development using Microservices and Serverless
Skills you'll gain: Application Deployment, OpenShift, Cloud Applications, Serverless Computing, Microservices, Istio, API Gateway, Restful API, Cloud Computing, IBM Cloud, Kubernetes, Application Development, Containerization, Software Architecture, Flask (Web Framework)
4.6
Rating, 4.6 out of 5 stars
348 reviews
Intermediate · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Build a Portfolio Website with HTML, CSS, and JavaScript
Skills you'll gain: Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Web Development, HTML and CSS, Javascript, Web Applications, Front-End Web Development, Web Content, Web Design, Debugging
4.2
Rating, 4.2 out of 5 stars
89 reviews
Intermediate · Guided Project · Less Than 2 Hours
Copenhagen Business School
Strategic Management - Capstone Project
Skills you'll gain: Plan Execution, Peer Review, Innovation, Organizational Strategy, Business Planning, Project Implementation, Business Strategy, Competitive Analysis, Business Management, Business, Business Analysis, Strategic Thinking, Constructive Feedback, Strategic Decision-Making
4.7
Rating, 4.7 out of 5 stars
368 reviews
Mixed · Course · 1 - 3 Months