What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

The Hong Kong University of Science and Technology
Protecting Business Innovations via Patent
Skills you'll gain: Business Process, Innovation, Business Strategy, Business Software, Commercialization, New Product Development, Entrepreneurship, Law, Regulation, and Compliance, Product Development
4.8
Rating, 4.8 out of 5 stars
524 reviews
Beginner · Course · 1 - 3 Months
Coursera Project Network
Create a Profile and Network on LinkedIn
Skills you'll gain: LinkedIn, Professional Networking, Professional Development, General Networking
4.6
Rating, 4.6 out of 5 stars
837 reviews
Beginner · Guided Project · Less Than 2 Hours
IIMA - IIM Ahmedabad
Advanced Digital Transformation
Skills you'll gain: Digital Transformation, Business Transformation, Stakeholder Engagement, Innovation, Organizational Change, Change Management, Business Modeling, Technology Strategies, Organizational Strategy, Artificial Intelligence, Organizational Effectiveness, Performance Improvement, Cloud Computing Architecture, Governance, Business Technologies, Emerging Technologies, Data-Driven Decision-Making, Workforce Development, Operational Efficiency, Business Strategy
4.7
Rating, 4.7 out of 5 stars
126 reviews
Beginner · Specialization · 3 - 6 Months
Coursera
Setting a Generative AI Strategy
Skills you'll gain: Generative AI, Strategic Thinking, Business Strategy, Technology Strategies, Business Modeling, Customer Insights, Strategic Decision-Making, Value Propositions, Artificial Intelligence, Organizational Effectiveness, Operational Efficiency, Trend Analysis
4.7
Rating, 4.7 out of 5 stars
57 reviews
Beginner · Course · 1 - 4 Weeks
Peking University
Chinese for HSK 2
Skills you'll gain: Language Learning, Vocabulary, Language Interpretation, Translation, and Studies, Grammar
4.6
Rating, 4.6 out of 5 stars
897 reviews
Beginner · Course · 1 - 3 Months
Google Cloud
Exploring Data Transformation with Google Cloud
Skills you'll gain: Data Governance, Digital Transformation, Data Strategy, Real Time Data, Google Cloud Platform, Business Transformation, Data Management, Data Warehousing, Big Data, Looker (Software), Cloud Storage, Cloud Computing, Analytics, Business Intelligence, Dataflow, Data-Driven Decision-Making, Database Systems, Data Migration
4.8
Rating, 4.8 out of 5 stars
878 reviews
Beginner · Course · 1 - 3 Months
Microsoft
Upgrade Your Marketing Strategy with Microsoft Copilot
Skills you'll gain: Competitive Analysis, Marketing Strategies, Marketing Planning, Marketing Design, Marketing, MarTech, Marketing Effectiveness, Marketing Analytics, Performance Reporting, Marketing Strategy and Techniques, Generative AI, Customer Insights, Microsoft 365, Customer Analysis, Promotional Strategies, Business Reporting, Artificial Intelligence, Customer Retention, Content Creation
4.9
Rating, 4.9 out of 5 stars
15 reviews
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Corporate Finance II: Financing Investments and Managing Risk
Skills you'll gain: Credit Risk, Corporate Finance, Business Ethics, Corporate Strategy, Mergers & Acquisitions, Finance, Financial Management, Risk Management, Investment Banking, Equities, Governance, International Finance, Financial Analysis, Capital Markets, Loans, Cash Management, Private Equity, Derivatives
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
857 reviews
Beginner · Course · 1 - 3 Months
Status: Free
Meta
Meta Social Media Marketing Capstone
Skills you'll gain: Marketing Analytics, Social Media Marketing, Campaign Management, Communication, Public Speaking, Presentations, Social Media, Digital Marketing, Marketing, Marketing Strategies, Marketing Effectiveness
4.7
Rating, 4.7 out of 5 stars
650 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Universidad Austral
Negociación 4.0
Skills you'll gain: Negotiation, Conflict Management, Communication, Coaching, Persuasive Communication, Complex Problem Solving, Teamwork, Collaboration, Decision Making, Adaptability
4.7
Rating, 4.7 out of 5 stars
846 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Stanford University
Health Across the Gender Spectrum
Skills you'll gain: Diversity Awareness, Pediatrics, Cultural Sensitivity, Cultural Diversity, Patient Education and Support, Toileting, Mental Health, Education and Training, Health Care, Safety Assurance
4.8
Rating, 4.8 out of 5 stars
2.2K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Insper
Gestão de Operações
Skills you'll gain: Operations Management, Quality Management, Process Management, Business Operations, Inventory Management System, Manufacturing Operations, Operational Analysis, Process Analysis, Production Management, Operational Efficiency, Six Sigma Methodology, Performance Measurement, Business Strategy
4.8
Rating, 4.8 out of 5 stars
566 reviews
Beginner · Course · 1 - 3 Months