What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

Status: Free
Coursera Project Network
AI Content Creation with DALL-E: Visual SEO Strategy
Skills you'll gain: Generative AI, Search Engine Optimization, Content Development and Management, Content Strategy, Content Creation, ChatGPT, Web Analytics and SEO, Digital Content, Storytelling
4.7
Rating, 4.7 out of 5 stars
11 reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Getting Started with Microsoft PowerPoint
Skills you'll gain: Data Sharing
4.6
Rating, 4.6 out of 5 stars
215 reviews
Beginner · Guided Project · Less Than 2 Hours
IBM
GenAI for Executives & Business Leaders: An Introduction
Skills you'll gain: Generative AI, Data Ethics, Artificial Intelligence, Business Transformation, Business Leadership, Business Ethics, Governance, Business Strategy, Data Governance, Customer Service
4.7
Rating, 4.7 out of 5 stars
351 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Aptly
Crash Course on Social Media
Skills you'll gain: Target Audience, Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Advertising, Marketing, Marketing Strategies, Marketing Analytics, Digital Marketing, Content Strategy, Customer Engagement, Goal Setting
4.7
Rating, 4.7 out of 5 stars
28 reviews
Beginner · Course · 1 - 4 Weeks
DeepLearning.AI
Generative Deep Learning with TensorFlow
Skills you'll gain: Generative AI, Tensorflow, Image Analysis, Deep Learning, Keras (Neural Network Library), Artificial Neural Networks, Machine Learning Methods, Unsupervised Learning, Computer Vision
4.9
Rating, 4.9 out of 5 stars
305 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free
University of New Mexico
International Business II
Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, Business, Organizational Structure, Workforce Management, Business Operations, Business Strategy, Economics, Market Dynamics
4.7
Rating, 4.7 out of 5 stars
780 reviews
Mixed · Course · 1 - 3 Months
Status: Free
EIT Digital
Sustainable Digital Innovation
Skills you'll gain: Corporate Sustainability, Business Transformation, Digital Transformation, Environmental Social And Corporate Governance (ESG), Governance, Innovation, Stakeholder Engagement, Business Solutions, Technology Strategies, Business Management, Business Strategies, Internet Of Things, Market Opportunities
4.5
Rating, 4.5 out of 5 stars
187 reviews
Intermediate · Course · 1 - 3 Months
Macquarie University
Negotiation skills: Negotiate and resolve conflict
Skills you'll gain: Conflict Management, Negotiation, Organizational Effectiveness, Stakeholder Management, Leadership, Leadership and Management, Cultural Diversity, Self-Awareness, Complex Problem Solving, Relationship Building, Communication, Decision Making, Analysis
4.7
Rating, 4.7 out of 5 stars
759 reviews
Beginner · Course · 1 - 3 Months
Status: Free
University of London
Global Energy and Climate Policy
Skills you'll gain: Environmental Policy, International Relations, Environment, Governance, Policy Development, Policy Analysis, Economics, Security Strategy, Mitigation, Stakeholder Engagement
4.6
Rating, 4.6 out of 5 stars
681 reviews
Beginner · Course · 1 - 3 Months
University of Colorado Boulder
Agile Project Management
Skills you'll gain: User Story, Agile Project Management, Scrum (Software Development), Agile Software Development, Agile Methodology, Engineering Management, Sprint Planning, Organizational Strategy, Virtual Teams
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
369 reviews
Beginner · Course · 1 - 4 Weeks
University of Maryland, College Park
Product Management Essentials
Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, New Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Roadmaps, Stakeholder Communications, Product Strategy, Cross-Functional Team Leadership, Market Opportunities, Product Design, Marketing Strategy and Techniques, Agile Methodology, User Experience, Customer Insights
4.6
Rating, 4.6 out of 5 stars
324 reviews
Beginner · Course · 1 - 4 Weeks
INSEAD
Web3 and Blockchain in Global Commerce
Skills you'll gain: Blockchain, Digital Assets, Plan Execution, Supply Chain, Governance, Supply Chain Management, Business Transformation, FinTech, Business Analysis, Market Opportunities, Competitive Analysis, Interoperability, Business Leadership, Strategic Partnership, Operational Analysis, Emerging Technologies, Logistics, Market Analysis, Project Design, E-Commerce
4.7
Rating, 4.7 out of 5 stars
62 reviews
Beginner · Specialization · 3 - 6 Months