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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • I

      IE Business School

      Marketing Strategy

      Skills you'll gain: Survey Creation, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Product Strategy, Target Market, Research Design, Data Analysis, Marketing Strategy and Techniques, Marketing Communications, Strategic Marketing, Marketing Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      I

      Illinois Tech

      Marketing Strategy

      Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Business Ethics, Social Media Marketing, Market Research, Value Propositions, New Product Development, Consumer Behaviour, Corporate Sustainability, Innovation

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      61 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Strategy, Social Media Content, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Marketing Communications, Digital Content, Brand Management, Target Audience, Marketing Analytics, Persona Development, Business Ethics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of London

      Fundamentals of Marketing Strategy

      Skills you'll gain: Marketing Strategies, Marketing Planning, Strategic Marketing, Marketing Strategy and Techniques, Competitive Analysis, Marketing, Marketing Effectiveness, Marketing Management, Business Strategy, Market Analysis, Strategic Planning, Target Market, Market Opportunities, Market Dynamics, Analysis, Business, Business Analysis, Auditing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      191 reviews

      Mixed · Course · 1 - 4 Weeks

    • D

      Digital Marketing Institute

      Digital Marketing Strategy and Planning

      Skills you'll gain: Digital Transformation, Strategic Thinking, Marketing Channel, E-Commerce, Web Analytics and SEO, Content Marketing, Campaign Management, Digital Marketing, Search Engine Marketing, Experience Design, Marketing Strategies, Integrated Marketing Communications, Leadership, Social Media Marketing, Digital Content, Leadership and Management, Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Business Leadership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      480 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of London

      Business and Marketing Strategies

      Skills you'll gain: Process Mapping, Operations Management, Process Design, Process Analysis, Operational Excellence, Manufacturing Operations, Marketing Strategies, Marketing Planning, Strategic Marketing, Marketing Strategy and Techniques, Competitive Analysis, Consumer Behaviour, Business Ethics, Social Sciences, International Relations, Market Analysis, Culture, Marketing Psychology, Business, Political Sciences

      4.5
      Rating, 4.5 out of 5 stars
      ·
      294 reviews

      Beginner · Specialization · 3 - 6 Months

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      Status: [object Object]
      New AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      36K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Placeholder
      U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Brand Management, Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations, Retail Sales, Retail Store Operations, Data Analysis, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      259 reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      Status: Free
      Free
      U

      University of London

      Corporate Strategy

      Skills you'll gain: Corporate Strategy, Business Strategy, Organizational Strategy, Strategic Decision-Making, Business, Mergers & Acquisitions, Growth Strategies, New Business Development, Business Valuation, Resource Allocation, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Brand Management, Brand Marketing, Marketing Strategies, Marketing, Brand Strategy, Communication Strategies, Product Marketing, Marketing Communications, Brand Loyalty, Customer Insights, Brand Awareness, Marketing Channel, Price Negotiation, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • Placeholder
      U

      University of Illinois Urbana-Champaign

      Developing a Winning Marketing Strategy

      Skills you'll gain: Marketing, Marketing Management, Marketing Planning, Marketing Strategy and Techniques, Brand Strategy, Consumer Behaviour, Proposal Development, Product Planning, Marketing Analytics, Target Market, Promotional Strategies, Value Propositions, Market Analysis, Customer Insights

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 3 Months

    • Placeholder
      Status: Free
      Free
      C

      Coursera Instructor Network

      Effective Marketing in the Global Marketplace

      Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Web Analytics and SEO, Market Research, Consumer Behaviour, Customer Insights

      4.8
      Rating, 4.8 out of 5 stars
      ·
      56 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

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    1234…258

    In summary, here are 10 of our most popular marketing strategy courses

    • Marketing Strategy: IE Business School
    • Marketing Strategy: Illinois Tech
    • The Strategy of Content Marketing: University of California, Davis
    • Fundamentals of Marketing Strategy: University of London
    • Digital Marketing Strategy and Planning: Digital Marketing Institute
    • Business and Marketing Strategies: University of London
    • Google Digital Marketing & E-commerce: Google
    • Retail Marketing Strategy: University of Pennsylvania
    • Corporate Strategy : University of London
    • Introduction to Marketing: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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