Organizations need a systematic approach to define their purpose and focus at all levels, maximizing value creation and delivery. Product management practices offer this discipline, ensuring teams constantly evaluate who they're building for, what to build, and why. This approach aligns limited resources with high-value opportunities and customer needs, increasing product success. The certificate program builds on these principles:

1. Deep understanding of customer needs for a single product throughout its lifecycle.

2. Expanding to related product offerings, envisioning diverse product portfolios using Lean principles.

3. Building a Product Enterprise - its concept, benefits, and implementation.

This certificate teaches how to build a product enterprise through lean product portfolio management, applying core lean principles to create scalable internal alignment. The goal is to continuously uncover and deliver high-value opportunities in a customer-centric business model.

Praktisches Lernprojekt

Through weekly quizzes, real-life cases, and a final exam for each course the learner will hit on the following:

• Build on the core understanding of Product Management principles and practices to envision and create a product portfolio.

• Learn skills to dynamically manage the complex inter-dependencies of related products and value streams from funding, build, prioritization, resource management, customer perception, competitive placement and brand management perspective.

• Create a set of foundational principles to build out a product-centric enterprise with well defined core functions that support the Product Portfolio and support functions that enhance the value creation velocity of the lean enterprise.

• Build a broad, executive-level skill set to deal with highly complex scenarios using foundational principles that constantly drive and align the enterprise to maximize value creation.