This comprehensive Content Strategy course will equip you with the skills prepares you for entry-level digital marketing and e-commerce roles. You'll learn to develop and optimize content strategies that drive brand awareness, engagement, and conversions.
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Content Strategy
Ce cours fait partie de Spécialisation Multichannel Marketing - Email, Content and Mobile Marketing
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Instructeur : Simplilearn Instructor
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Expérience recommandée
Ce que vous apprendrez
Master content strategy fundamentals for better brand visibility and conversions.
Optimize B2B and B2C content to boost audience engagement.
Leverage paid ads and content calendars for maximum reach.
Measure success with KPIs and refine strategies through content audits.
Détails à connaître
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Ajouter à votre profil LinkedIn
février 2025
9 devoirs
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Obtenez un certificat professionnel
Ajoutez cette qualification à votre profil LinkedIn ou à votre CV
Partagez-le sur les réseaux sociaux et dans votre évaluation de performance
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Il y a 2 modules dans ce cours
This comprehensive Content Strategy course will equip you with the skills prepares you for entry-level digital marketing and e-commerce roles. You'll learn to develop and optimize content strategies that drive brand awareness, engagement, and conversions. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical content strategy skills, preparing you for success in the digital marketing landscape.
Inclus
76 vidéos7 lectures7 devoirs
This comprehensive Content Strategy course will equip you with the skills prepares you for entry-level digital marketing and e-commerce roles. You'll learn to develop and optimize content strategies that drive brand awareness, engagement, and conversions. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical content strategy skills, preparing you for success in the digital marketing landscape.
Inclus
1 lecture2 devoirs
Instructeur
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Recommandé si vous êtes intéressé(e) par Marketing
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Foire Aux Questions
The three key components of content strategy are planning, creation, and distribution. Planning involves setting goals and identifying your target audience, creation focuses on producing valuable content, and distribution ensures the content reaches the right audience through appropriate channels.
Yes, content strategy is a promising career with growing demand across industries. It combines creativity, analytical thinking, and digital marketing skills, offering opportunities to shape brand narratives, improve SEO, and drive business growth.
The 3 C's of content are creation, curation, and consistency. Creation involves generating original content, curation refers to selecting and sharing relevant third-party content, and consistency ensures that content is regularly produced and aligned with brand messaging.