In today's global marketplace, successful marketing hinges on the ability to connect with diverse audiences. This comprehensive course on Marketing introduces learners to core concepts and best practices for defining a target audience, crafting a strong value proposition, building brand identity, and implementing various marketing strategies. Whether you're a marketing professional or a business owner, this course equips you with the tools to engage audiences effectively and drive business growth.
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Effective Marketing in the Global Marketplace
![Hector Sandoval](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/dd/c3ec7cd40d4f59b3a172058fbe81e0/1516239461292.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
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Instructeurs : Hector Sandoval
3 981 déjà inscrits
Inclus avec
(56 avis)
Expérience recommandée
Ce que vous apprendrez
Understand the importance of defining a target audience and apply practical tips for identifying and segmenting diverse consumer groups.
Discover essential elements for a compelling value proposition that connects with diverse segments, effectively conveying unique benefits.
Understand the significance of SEO marketing and learn how to optimize content to improve search engine rankings and visibility.
Acknowledge data-driven marketing decisions, and spot vital data points for tracking and analysis, empowering informed strategies.
Détails à connaître
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Partagez-le sur les réseaux sociaux et dans votre évaluation de performance
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Il y a un module dans ce cours
This comprehensive course on Marketing introduces learners to core concepts and best practices for defining a target audience, crafting a strong value proposition, building brand identity, and implementing various marketing strategies. Whether you're a marketing professional or a business owner, this course equips you with the tools to engage audiences effectively and drive business growth.
Inclus
22 vidéos5 lectures1 devoir
Instructeurs
![Hector Sandoval](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/dd/c3ec7cd40d4f59b3a172058fbe81e0/1516239461292.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Offert par
Recommandé si vous êtes intéressé(e) par Marketing
University of Illinois Urbana-Champaign
IE Business School
IE Business School
University of Colorado System
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
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Avis des étudiants
56 avis
- 5 stars
80,70 %
- 4 stars
19,29 %
- 3 stars
0 %
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Affichage de 3 sur 56
Révisé le 10 janv. 2025
VERY informative, prioritized culturally sensitive approaches, and gave me the basics of digital marketing without bogging me down with jargon.
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