Fundamentals of Business Management

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Fundamentals of Business Management

Ce cours fait partie de Spécialisation Foundations of Management Consulting: Strategies & Tools

Instructeur : Board Infinity

Inclus avec Coursera Plus

3 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

15 heures pour terminer

3 semaines à 5 heures par semaine

Planning flexible

Apprenez à votre propre rythme

3 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

15 heures pour terminer

3 semaines à 5 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Analyze financial statements and apply ratio analysis to assess business performance.
Describe the foundational principles of marketing and sales, including advertising and communication strategies.
Evaluate the role of operations and supply chain management in optimizing business efficiency.
Apply basic economic principles to understand market dynamics and equilibrium.

Détails à connaître

Certificat partageable

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Récemment mis à jour !

janvier 2025

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12 devoirs

Enseigné en Anglais

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Ce cours fait partie de la Spécialisation Foundations of Management Consulting: Strategies & Tools

Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.

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Il y a 3 modules dans ce cours

Course Description

This foundational course introduces learners to the essential principles of business management, focusing on the core domains of finance, marketing, sales, operations, and supply chain management. Participants will gain a comprehensive understanding of key concepts such as financial statement analysis, marketing strategies, sales techniques, and the fundamentals of operations and supply chain management. Designed with practical examples and engaging video content, this course empowers learners to grasp critical business concepts and apply them in real-world scenarios, preparing them for roles in management and business decision-making. Learning Objectives 1. Analyze financial statements and apply ratio analysis to assess business performance. 2. Describe the foundational principles of marketing and sales, including advertising and communication strategies. 3. Evaluate the role of operations and supply chain management in optimizing business efficiency. 4. Apply basic economic principles to understand market dynamics and equilibrium. Target Audience This course is designed for students, professionals, and aspiring business managers looking to build a strong foundation in business management. It is particularly suitable for individuals entering management roles, entrepreneurs seeking to understand core business functions, and learners aiming to enhance their strategic and operational skills.

In this module, you will explore the foundational concepts of finance and economics that are vital to understanding and managing business operations. You will begin with an in-depth study of financial statements, learning to interpret key documents such as balance sheets, profit and loss statements, and cash flow statements. This will be followed by an introduction to financial ratio analysis, equipping you with tools to evaluate a company’s financial health. Lastly, you will delve into the fundamentals of economics, examining key principles like demand and supply, price elasticity, and market equilibrium. These concepts will serve as essential building blocks for making informed financial and economic decisions in any business context.

Inclus

15 vidéos4 lectures4 devoirs1 sujet de discussion

15 vidéosTotal 65 minutes

Specialization Introduction1 minutePrévisualiser le module
Introduction to the Course1 minute
Meet your Instructor0 minutes
What are the Types of Financial Statements?3 minutes
Balance Sheet – Structure and Key Elements5 minutes
Profit & Loss Statement – Understanding Revenue and Expenses4 minutes
Cash Flow Statement – Operational, Investing, and Financing Activities5 minutes
Liquidity Ratios – Current and Quick Ratio4 minutes
Activity Ratios – Asset and Inventory Turnover5 minutes
Profitability Ratios – Return on Investment (ROI) and Profit Margins6 minutes
Leverage Ratios – Debt to Equity, Interest Coverage Ratio4 minutes
The Demand Curve – Factors Affecting Demand7 minutes
The Supply Curve – Factors Affecting Supply5 minutes
Price Elasticity of Demand and Supply5 minutes
Market Equilibrium and Shifts in Supply/Demand6 minutes

4 lecturesTotal 105 minutes

Syllabus15 minutes
Read More About Financial Statements: Balance Sheet, Income Statement, and Cash Flow Statement30 minutes
Read More About Financial Ratios: Analyzing Liquidity, Leverage, and Company Performance30 minutes
Read more about Demand Curves, Elasticity, and Market Equilibrium30 minutes

4 devoirsTotal 150 minutes

Graded Quiz: Basics of Finance & Economics60 minutes
Practice Quiz: Financial Statements30 minutes
Practice Quiz: Financial Ratio Analysis30 minutes
Practice Quiz: Fundamentals of Economics30 minutes

1 sujet de discussionTotal 10 minutes

Meet and Greet10 minutes

In this module, you will explore the core concepts of marketing, sales, and advertising, which are essential for driving business growth. You will learn about the role of marketing in understanding customer needs and delivering value through effective strategies like the 4 Ps framework. The module will also introduce you to the sales process, from prospecting to closing deals and providing after-sales service. Lastly, you will dive into advertising, examining its importance, types, and key metrics to measure success. These foundational insights will enable you to create impactful marketing and sales strategies.

Inclus

11 vidéos3 lectures4 devoirs

11 vidéosTotal 71 minutes

What is Marketing? Understanding Its Role in Business4 minutesPrévisualiser le module
Marketing Channels – Digital vs. Traditional Methods6 minutes
Marketing Communications – Integrated vs Omnichannel5 minutes
The 4 Ps of Marketing – Product, Price, Place, Promotion7 minutes
What is Sales? The Role of Sales in Business Growth6 minutes
Stages in Selling – Prospecting and Contacting4 minutes
Stages in Selling –Qualify, Nurture, and Present offer to Prospects6 minutes
Closing the Sale and After-Sales Service5 minutes
What is Advertising? Why do companies advertise?5 minutes
Types of Advertising - Print, Digital, Native, Influencer etc8 minutes
Important metrics - impressions, CPC/CPM, CTR, ROAS, Bounce rate etc10 minutes

3 lecturesTotal 90 minutes

Read more about Marketing Strategies, Traditional vs Digital Approaches, and the 4 Ps Framework30 minutes
Read more about Sales Strategies, Personal Selling Process, and Effective Closing Techniques30 minutes
Read more about Advertising Methods, Formats, and Key Metrics for Digital Campaigns30 minutes

4 devoirsTotal 150 minutes

Graded Quiz: Basics of Marketing & Sales60 minutes
Practice Quiz: Marketing30 minutes
Practice Quiz: Sales30 minutes
Practice Quiz: Advertising30 minutes

In this module, you will gain a comprehensive understanding of operations and supply chain management (OSCM), the backbone of business efficiency. You will explore the principles of operations management, including process design, capacity planning, and lean operations. The module also covers supply chain management, focusing on logistics, global supply chains, and key challenges. Additionally, you will learn about essential concepts, terms, and metrics in OSCM, enabling you to optimize processes and enhance performance. These insights will equip you to improve operational efficiency and manage supply chains effectively.

Inclus

12 vidéos3 lectures4 devoirs

12 vidéosTotal 65 minutes

What is Operations Management? Overview and Importance5 minutesPrévisualiser le module
Operations Management vs. Production Management4 minutes
Process Design and Capacity Planning8 minutes
Lean Operations – Reducing Waste and Improving Efficiency5 minutes
What is Supply Chain Management? Key Components and Functions5 minutes
The Role of Logistics and Distribution in the Supply Chain3 minutes
Supply Chain Management in the Global Market6 minutes
Key Challenges in Supply Chain Management7 minutes
Core components: Procurement, Production, inventory management, Distribution, Customer Service5 minutes
Important terms: Value chain, Bullwhip effect, Sustainability etc6 minutes
Key Metrics in OSCM: Turnover, stockout rate, cycle time etc5 minutes
Course Closure - Gratitude !0 minutes

3 lecturesTotal 90 minutes

Read more about Optimizing Operations and Production: Lean Strategies and Management Insights30 minutes
Read more about Supply Chain Management: Strategies, Innovations, and Global Insights30 minutes
Read more about Operations and Supply Chain Excellence30 minutes

4 devoirsTotal 150 minutes

Graded Quiz: Basics of Operations & Supply Chain60 minutes
Practice Quiz: Operations30 minutes
Practice Quiz: Supply Chain30 minutes
Practice Quiz: Key concepts in OSCM30 minutes

Instructeur

Board Infinity

113 Cours186 140 apprenants

Offert par

Board Infinity

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