In today's competitive business landscape, intellectual property (IP) has emerged as a crucial element for companies seeking a strategic edge. This course delves into the intricate world of intellectual property and explores how it can be leveraged as a potent tool to secure a competitive legal advantage in the market. the course will help students to :
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Intellectual Property as Competitive Advantage for Companies
![Dominique SERIO](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/41/b528c38c3f4443ba6e52d8e3abcfc0/dominique_serio.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Instructeur : Dominique SERIO
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Détails à connaître
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janvier 2025
6 devoirs
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Ajoutez cette qualification à votre profil LinkedIn ou à votre CV
Partagez-le sur les réseaux sociaux et dans votre évaluation de performance
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Il y a 3 modules dans ce cours
This module provides a comprehensive exploration of the implications of Intellectual Property laws on business operations. It equips learners with the knowledge to navigate legal challenges related to IP rights and their enforcement. The module covers the various forms of intellectual property, including patents, trademarks, copyrights, and trade secrets, with a focus on both European and international frameworks.
Inclus
4 vidéos2 lectures2 devoirs
This module focuses on the strategic management and capitalization of an Intellectual Property portfolio. It covers effective methods for identifying, protecting, and exploiting IP assets to drive business competitiveness.
Inclus
6 vidéos4 lectures2 devoirs
This module explores how Intellectual Property can be harnessed as a competitive advantage, providing companies with the knowledge and strategies to navigate the complex IP landscape of the business world.
Inclus
5 vidéos2 lectures2 devoirs
Instructeur
![Dominique SERIO](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/41/b528c38c3f4443ba6e52d8e3abcfc0/dominique_serio.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Offert par
Recommandé si vous êtes intéressé(e) par Business Strategy
University of Colorado Boulder
Coursera Instructor Network
Fundação Instituto de Administração
University of Maryland, College Park
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