In this course, you will uncover the impact of network externalities in the digital economy. Learn how they fuel internet-based business models and the rise of unicorns, and how they create a winner-takes-all market. Understand different network externalities and their effects on competition and consumer choice. Dive into real-world examples to grasp these market-shaping forces.
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Ce que vous apprendrez
Understand the concept of network externalities
Explore the impact of network externalities on market dynamics
Analyze real-world examples of network externalities
Détails à connaître
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2 devoirs
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Il y a un module dans ce cours
In this course, we will learn about the significant role of network externalities in the digital economy and in communication technology. We will learn how network externalities are crucial for business models relying on the internet and how they can lead to the emergence of unicorn businesses, which attract massive investments due to their potential to dominate the market.
Inclus
6 vidéos5 lectures2 devoirs
Instructeur
![Carl Kock](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/6b/c533e7eb5f4a8abbd68372d4c886f5/Carl-Kock-2.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Offert par
Recommandé si vous êtes intéressé(e) par Business Strategy
Universidad de Palermo
Institut Mines-Télécom
University of California, Davis
University of Cape Town
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