This comprehensive course equips you with essential sales strategies and tools to elevate your success in the modern sales environment. You’ll learn how to manage key accounts effectively, develop a winning mindset, and master sales interactions that drive results. From building strong client relationships to closing deals with confidence, this course provides actionable techniques at every stage of the sales process.
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Expérience recommandée
Ce que vous apprendrez
Master proven techniques to improve listening, questioning, and objection handling skills.
Develop a success-oriented sales mindset to overcome rejection and drive performance.
Learn to deliver compelling presentations and influence buyers using emotion and logic.
Discover advanced strategies for account management, territory planning, and sales coaching.
Détails à connaître
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Ajouter à votre profil LinkedIn
février 2025
8 devoirs
Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées
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Obtenez un certificat professionnel
Ajoutez cette qualification à votre profil LinkedIn ou à votre CV
Partagez-le sur les réseaux sociaux et dans votre évaluation de performance
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Il y a 8 modules dans ce cours
In this module, we will explore the fundamentals of key account management, from defining its role in sales to understanding the responsibilities of a key account manager. Through practical insights, you’ll learn how to enhance your account management strategies to achieve greater client satisfaction and business success.
Inclus
3 vidéos1 lecture
In this module, we will focus on the preparation and mindset needed to excel in sales. You'll learn how to cultivate a success-oriented approach, prepare effectively for meetings, and manage your emotions to stay productive and confident. From tackling rejection to prioritizing daily tasks, this section equips you with the tools to thrive in any sales scenario.
Inclus
18 vidéos1 devoir
In this module, we will delve into the art of sales interactions, emphasizing techniques for building rapport, creating urgency, and guiding clients toward purchase decisions. You’ll master skills like objection handling, effective communication, and leveraging both emotion and logic to influence buyer decisions.
Inclus
26 vidéos1 devoir
In this module, we will explore the nuances of sales management, from running impactful team meetings to navigating complex sales scenarios. You’ll gain insights into coaching strategies and learn how to support your team to achieve consistent sales growth.
Inclus
10 vidéos1 devoir
In this module, we will examine the essentials of territory management, focusing on strategies for segmenting accounts and maximizing coverage across large regions. By learning these techniques, you’ll ensure your efforts are both targeted and impactful.
Inclus
2 vidéos1 devoir
In this module, we will dive into buyer psychology, helping you understand various buyer types and their decision-making processes. With techniques for building rapport and adapting your approach, you’ll be better equipped to connect with today’s informed and savvy buyers.
Inclus
8 vidéos1 devoir
In this module, we will focus on delivering compelling sales presentations that leave a lasting impact. From mastering pre-presentation preparation to refining delivery techniques, you’ll learn to engage your audience, handle objections, and make a powerful impression.
Inclus
16 vidéos1 devoir
In this module, we will cover everything you need to excel at sales exhibitions, from preparing your stand to engaging visitors and following up on leads. Learn how to create meaningful interactions, optimize your exhibition strategy, and convert attendees into long-term clients.
Inclus
10 vidéos2 devoirs
Instructeur
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Offert par
Recommandé si vous êtes intéressé(e) par Business Strategy
Fundação Instituto de Administração
HubSpot Academy
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
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Foire Aux Questions
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.