Welcome to our transformative course designed to guide small business owners and entrepreneurs through the rapidly evolving landscape of Artificial Intelligence (AI). In this journey, you will develop a comprehensive understanding of AI's history, its evolution, and the myriad ways it is revolutionizing small business industries to foster growth and enhance productivity. By delving into the practical applications of predictive AI models, you'll learn how to leverage your business data for informed decision-making, accurate forecasting, and improving customer experiences.
AI Empowerment for Small Businesses
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
20 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Learn how to harness predictive and AI to forecast demand and understand customer behavior by leveraging the data they collect.
Learn how to harness generative AI to to design products and services, create social media and marketing content, and improve customer service.
Details to know
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Recently updated!
February 2025
Assessments
23 assignments
Taught in English
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There are 6 modules in this course
In this first module, we will introduce you to the course and the objectives. You'll have the the opportunity to connect with your peers and get familiar with the Coursera platform and support resources. Also, we will provide a brief history of the development of AI and the types of business problems AI can help solve.
What's included
4 videos8 readings5 assignments2 discussion prompts
In this module, we focus specifically on AI techniques that can be used by businesses for predictive analysis. Small businesses can use predictive analysis to forecast demand and understand customer behavior by leveraging the data they collect.
What's included
4 videos5 readings5 assignments1 discussion prompt
In this module, we focus on the newest development in AI - Generative AI. Small businesses can use Generative AI to design products and services, create content for social media and other marketing campaigns, and improve customer service.
What's included
3 videos4 readings4 assignments1 discussion prompt
In this module, we discuss the ethical and moral dilemmas of using AI. We provide a guide for small businesses to manage risks with AI.
What's included
5 videos6 readings6 assignments1 discussion prompt
This module discusses several cases where small businesses can benefit from using AI. These cases come directly from interviews with small business owners.
What's included
12 videos8 readings2 assignments1 peer review1 discussion prompt
In this module we will bring together everything you've learned about AI, its role in small businesses, and the case solutions you've studied to craft an AI implementation plan for your own real or hypothetical business.
What's included
1 reading1 assignment
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Why people choose Coursera for their career
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.