Hoy en dĆa, una estrategia de distribuciĆ³n forma parte del ADN de muchas empresas y una correcta gestiĆ³n del canal es clave para el Ć©xito de su producto. Los planes de distribuciĆ³n deben prepararse a largo plazo, combinando las siguientes Ć”reas principales: perfil de la empresa, estructura de la cartera y posicionamiento de precios, polĆtica de salida al mercado, marketing comercial y minorista, comercio electrĆ³nico y gestiĆ³n minorista global.
GestiĆ³n del canal de distribuciĆ³n y retailing
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GestiĆ³n del canal de distribuciĆ³n y retailing
This course is part of ImplementaciĆ³n del Marketing Mix Specialization
Instructor: Maria Teresa Aranzabal
13,009 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(437 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 7 hours
Learn at your own pace
97%
Most learners liked this course
What you'll learn
Conocer los pasos para diseƱar y gestionar un canal de distribuciĆ³n, identificar a los actores, sus funciones y cĆ³mo gestionar los conflictos.
Identificar los tipos de estrategias de venta al por menor y cĆ³mo los minoristas mantienen ventajas competitivas sobre su competencia.
Descubrir diversas oportunidades de crecimiento para los minoristas y determinar quƩ estrategias de entrada son las mejores.
Conozca la importancia de una presencia online estratƩgica para los minoristas y las tendencias futuras en la venta al por menor.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in Spanish
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This course is part of the ImplementaciĆ³n del Marketing Mix Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
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There are 4 modules in this course
Al final de este mĆ³dulo sabrĆ” cuĆ”les son los pasos para diseƱar y gestionar un canal de distribuciĆ³n. TambiĆ©n podrĆ” identificar los actores mĆ”s importantes de los canales de distribuciĆ³n y sus roles.
What's included
7 videos1 reading1 assignment
Al final de este mĆ³dulo podrĆ” distinguir los distintos tipos de canales de distribuciĆ³n y los conflictos que surgen entre ellos, asĆ como las formas de solucionar esos conflictos. TambiĆ©n aprenderĆ” cuĆ”l es la naturaleza actual, la estructura, los actores clave y el futuro del marketing al canal.
What's included
8 videos4 readings1 assignment
Al final de este mĆ³dulo podrĆ” identificar los tipos de minoristas, las estrategias de venta al por menor y cĆ³mo estos minoristas mantienen ventajas competitivas con respecto a su competencia. TambiĆ©n aprenderĆ” el papel de las 4 P del juego del marketing en esas estrategias de venta al por menor.
What's included
9 videos1 reading1 assignment
Al final de este mĆ³dulo podrĆ” identificar diversas oportunidades de crecimiento para los minoristas y determinar quĆ© estrategias de entrada son mĆ”s adecuadas para cada circunstancia. TambiĆ©n conocerĆ” la importancia de tener una presencia estratĆ©gica en Internet para los minoristas y las tendencias futuras en retailing.
What's included
10 videos4 readings1 assignment
Instructor
Instructor ratings
4.9 (84 ratings)Offered by
Recommended if you're interested in Business Strategy
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Learner reviews
4.7
437 reviews
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Showing 3 of 437
JG
5
Reviewed on Mar 9, 2021
un curso muy completo, se que me va servir para mi crecimiento como profesional y poder crecer laboralmente gracias
ER
5
Reviewed on Apr 17, 2020
Es una excelente forma de aprender y conocer mƔs sobre las estrategias de nuestros clientes. Seguramente servirƔ para la toma de decisiones
K
5
Reviewed on Aug 25, 2020
Excelente curso, muy completo y amigable para entregar los conocimientos necesarios para el manejo de canales. Totalmente enriquecedor
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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