This comprehensive Content Strategy course will equip you with the skills prepares you for entry-level digital marketing and e-commerce roles. You'll learn to develop and optimize content strategies that drive brand awareness, engagement, and conversions.
Content Strategy
Content Strategy
This course is part of Multichannel Marketing - Email, Content and Mobile Marketing Specialization
Instructor: Simplilearn Instructor
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Master content strategy fundamentals for better brand visibility and conversions.
Optimize B2B and B2C content to boost audience engagement.
Leverage paid ads and content calendars for maximum reach.
Measure success with KPIs and refine strategies through content audits.
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
February 2025
Assessments
9 assignments
Taught in English
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This course is part of the Multichannel Marketing - Email, Content and Mobile Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
This comprehensive Content Strategy course will equip you with the skills prepares you for entry-level digital marketing and e-commerce roles. You'll learn to develop and optimize content strategies that drive brand awareness, engagement, and conversions. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical content strategy skills, preparing you for success in the digital marketing landscape.
What's included
76 videos7 readings7 assignments
This comprehensive Content Strategy course will equip you with the skills prepares you for entry-level digital marketing and e-commerce roles. You'll learn to develop and optimize content strategies that drive brand awareness, engagement, and conversions. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical content strategy skills, preparing you for success in the digital marketing landscape.
What's included
1 reading2 assignments
Instructor
Offered by
Recommended if you're interested in Marketing
Simplilearn
Simplilearn
Simplilearn
Simplilearn
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Frequently asked questions
The three key components of content strategy are planning, creation, and distribution. Planning involves setting goals and identifying your target audience, creation focuses on producing valuable content, and distribution ensures the content reaches the right audience through appropriate channels.
Yes, content strategy is a promising career with growing demand across industries. It combines creativity, analytical thinking, and digital marketing skills, offering opportunities to shape brand narratives, improve SEO, and drive business growth.
The 3 C's of content are creation, curation, and consistency. Creation involves generating original content, curation refers to selecting and sharing relevant third-party content, and consistency ensures that content is regularly produced and aligned with brand messaging.