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    Back to Digital Marketing Analytics in Practice

    Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.5
    stars
    3,337 ratings

    About the Course

    Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web
    analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to
    apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in
    Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be
    successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - U...
    ...

    Top reviews

    TC

    Sep 1, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

    JJ

    Aug 8, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

    Filter by:

    676 - 700 of 715 Reviews for Digital Marketing Analytics in Practice

    Filled StarFilled StarFilled StarStarStar

    By Nikhil K

    •

    Oct 26, 2016

    nice but doesnt give you much knowledge

    Filled StarFilled StarFilled StarStarStar

    By Renu M

    •

    Aug 8, 2017

    Repetitive as compared to module 2.

    Filled StarFilled StarFilled StarStarStar

    By Spyros A

    •

    Oct 17, 2017

    I expected more hands-on exercises

    Filled StarFilled StarFilled StarStarStar

    By Niovi

    •

    Jun 17, 2016

    I expected it to be far more

    Filled StarFilled StarFilled StarStarStar

    By Aleksandr B

    •

    Aug 23, 2015

    It was too easy for me.

    Filled StarFilled StarFilled StarStarStar

    By Abhishek S

    •

    Oct 23, 2017

    Good foundation course

    Filled StarFilled StarFilled StarStarStar

    By Pason P H

    •

    Apr 24, 2016

    Not practical enough

    Filled StarFilled StarFilled StarStarStar

    By Kalyani S

    •

    Oct 4, 2020

    Very few examples.

    Filled StarFilled StarFilled StarStarStar

    By Yolanda M

    •

    Apr 16, 2017

    Boring.

    Filled StarFilled StarFilled StarStarStar

    By Pascal A S

    •

    Jan 22, 2018

    solid.

    Filled StarFilled StarFilled StarStarStar

    By ANURAG S Y

    •

    Jul 14, 2017

    Good !

    Filled StarFilled StarFilled StarStarStar

    By Welcome k M

    •

    Jan 24, 2022

    😍

    Filled StarFilled StarFilled StarStarStar

    By Guilherme S

    •

    Oct 18, 2015

    Ok

    Filled StarFilled StarFilled StarStarStar

    By roberto m a

    •

    Jan 24, 2021

    .

    Filled StarFilled StarStarStarStar

    By Евгений Б

    •

    Oct 6, 2015

    When going through the Theory course, I often wondered why the assignments are so abstract and theoretical, and I thought that maybe when we come to practice, we will be able to do something with our hands. No way! While reinforcing the theoretical background (mostly repeating same postulates from the Theory course), this course contributes very little to its name (practice). Only the last module on presenting goes a little further than making you ponder on abstract themes. This is surprising - there are lots of practical tools discussed in the course, and you have no opportunity to get hands on at least one of them (except Google Trends) and evaluate it, at least for primitive purposes. Why does the teacher not take the example of the brilliant Aric Rindfeisch's course Marketing in the Digital World with really well-crafted practical assignments?

    Filled StarFilled StarStarStarStar

    By Rusty W

    •

    Aug 10, 2015

    I appreciate this course and the instructor's time, but so far I haven't really learned anything.

    The structure of every lesson is:

    "1. Here are the 5 things we're going to cover. 2. Name (not explain) those 5 things. 3. Here are the 5 things we covered"

    I think there's a lot of potential for this course in the long run. I would advise having a professor from Illinois who is not in the business school take this course and get their feedback. I believe the instructor is very smart and experienced in this area, so this is definitely a course that could grow into a Coursera essential.

    Filled StarFilled StarStarStarStar

    By Melissa R

    •

    Aug 13, 2020

    This course is really similar to the previous one and my opinion for both: disappointed and boring. Pr Kevin Hartman may be a talented Google Analyst, he's not a very good teacher - his speech sounds boring, and he doesn't give any additional information compared to what is written. Only theory, no deep study case. Still some good concept to learn but it's repetitive. Finally, compared to other classes, this course is not updated ... And I assume that tools have changed a lot for the past 5 years.

    Filled StarFilled StarStarStarStar

    By Stephan H

    •

    Sep 15, 2016

    Again the content and presentation is great.

    But the web site is getting really annoying, especially in the assignment area. The editor is faulty and on the submission on visualization you cannot use visualizations(!) to make your point due to technical limitations (can't paste charts or screenshots).Sometimes verification does not work.

    Support is sometimes very good, sometimes useless, depends with whom you chat.

    Filled StarFilled StarStarStarStar

    By Tharma P

    •

    Apr 26, 2020

    Another subpar course, similar like the previous course thought by the instructor. I am only not giving it a 1-star because there were some new concept for marketing beginners like me, but the concepts were not explained beyond simple definitions and there were no proper case studies to apply the concept. The material was largely a repetition of the previous theory course.

    Filled StarFilled StarStarStarStar

    By Kirill S

    •

    May 1, 2020

    I think this course was supposed to lead us through a data analysis journey. Instead it highlighted several parts of it with a random level of details. Very impractical and even worse, confusing. Some of external links were very good though, there are real things I expected to be mentioned in lectures.

    Filled StarFilled StarStarStarStar

    By Konstantina P

    •

    Jul 17, 2018

    Course was well structured but was too basic and theoretical for what I wanted to get out of it. I would expect it to have more practical examples in the quiz part so that I could practice for e.g. in data visualization, chart/graph creations and in data manipulation

    Filled StarFilled StarStarStarStar

    By Laurène S

    •

    May 9, 2017

    I didn't find the course and the exercises practical enough. I find this teacher gives very little content per video, and repeat himself a lot unnecessarily with his introduction and conclusion that are the same. I did not find the course or material very engaging.

    Filled StarFilled StarStarStarStar

    By Samuel E

    •

    May 23, 2018

    This course, did not provide a level of critical thinking that other classes have provided. The assignments were too easy and did not do a good enough at preparing a student for real world digital analysis.

    Filled StarFilled StarStarStarStar

    By Deleted A

    •

    Sep 7, 2021

    This course literally teaches nothing. I expected to learn what analytics tools do digital marketers use and how data shape marketing, but it was too abstract and generally his own ideas.

    Filled StarFilled StarStarStarStar

    By Rainer S

    •

    Mar 8, 2016

    Very basic course without much in depth explanations or insightful matter.

    I hope this course is worth the money i paid, I'm starting to regret paying for this.

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