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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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2526 - 2550 of 6,267 Reviews for Foundations of Digital Marketing and E-commerce

By Aysel Z

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Jul 25, 2023

It was awesome. I'm so proud that I was given this chance

By Rose O

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Jul 20, 2023

this is one of the most perfect course i have come across

By Yayang F S P

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May 22, 2023

Very helpful in learning digital marketing and e-commerce

By Judd K J

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May 10, 2023

I learned alot, great user interface and highly intuitive

By Ismael B

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Apr 11, 2023

Got to learn alot about different career paths i can take

By Ronak G

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Mar 19, 2023

To stay in market be with market

ECommerce is new market .

By Filipe A

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Mar 12, 2023

This was too good and the instructor was really the best!

By Suzanne C

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Feb 28, 2023

top super explication hate de poursuivre les autres cours

By Maryam Z

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Dec 29, 2022

love the knowledge the teachers are great this helps alot

By Manoj K

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Dec 29, 2022

amazing, gave me detailed knowledge of digital marketing

By Erika C

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Dec 25, 2022

The course was digestible, engaging , applicable and fun!

By Wendy F

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Oct 20, 2022

Clear, concise, and substantial without being too dense.

By Misael S A

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Jun 22, 2022

Very suttle learning.

i would highly recomend this course.

By Ithan E A G

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Apr 7, 2025

Aprendes mucho y la metodología es increíblemente cómoda

By My H T

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Jan 6, 2025

It's so easy to follow. Thanks for creating this course!

By ashraf d

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Dec 17, 2024

أنا ممتن ليكم على الشرح الإحترافي لم أجده في أي مكان أخر

By Raghul M

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Dec 6, 2024

Truly Helpfull for my career. Thanks Google and Coursera

By Shazia S

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Nov 21, 2024

this course is very informative regarding terminologies.

By Taqi S

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Aug 23, 2024

Amazing overall of the digital marketing and e-commerce.

By Deseree S

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Apr 18, 2024

Learned a lot from this course. This is really worth it.

By Hafeez U R

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Apr 18, 2024

Excellent and in depth explanation of Digital Marketing.

By Deivid B

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Apr 12, 2024

bien explicado solo me gustarian mas ejemplos practicos

By Matthew M

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Mar 11, 2024

Absolutely loved it! Looking forward to the next course.

By Rahmatullah

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Jan 29, 2024

that was a very useful and wonderful taking this course,

By Precious R

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Nov 3, 2023

Loved this course very easy to follow and learned a lot.