Welcome to this course GenAI for Sales Managers: Boosting Sales with GenAI focuses on equipping sales professionals with the knowledge and tools to integrate Generative AI (GenAI) into everyday sales workflows. From forecasting to customer engagement and pipeline management, this course shows you how to use GenAI, including ChatGPT and Claude AI, to drive smarter decision-making, enhance productivity, and ultimately increase revenue. Expect hands-on projects, real-world case studies, and actionable strategies to help you integrate GenAI into your sales processes effectively.

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What you'll learn
Analyze the strategic role of GenAI in sales workflows and decision-making processes.
Apply GenAI tools for accurate forecasting and lead prioritization.
Utilize AI-driven techniques to personalize customer interactions and improve engagement.
Implement GenAI to streamline sales processes and drive innovation.
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March 2025
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There is 1 module in this course
In this course, you’ll explore the principles, strategies, and real-world applications of Generative AI in sales management. Through hands-on experience with GenAI tools like ChatGPT and Claude AI, you’ll learn to enhance forecasting, personalize customer engagement, and optimize pipeline performance. You’ll also evaluate productivity metrics and ethical considerations, ensuring responsible AI integration that drives revenue and strengthens customer relationships.
What's included
13 videos6 readings1 assignment1 peer review2 discussion prompts
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