By the title of this course, I had assumed I would learn more about how to market in the digital world. That was a mistake on my part, but other than that- it was very insightful and beneficial. Highly recommend :)

Learnt a very good lesson's from the famous university of Illinois.Hope this provided me a very good foundation for my future studies.And also want to thank Coursera for offering a very good content to learn

Packed full of real world case studies and concepts! We had a very good idea of how to apply these concepts as well. There were also well-designed assignments to trigger our thinking and knowledge synthesis.

A resourceful course to start learning Digital Marketing. Courses are aligned with well crafted weekly assignments and a pace to keep up with. Overall, I had a very learned & fun experience. Thank you team.

That's a excellent course for begginers, we learned how to inniciate in the Digital world and how to use it the best way. There is interesting read suggestion and cases studies that push you into the world.

This course might look lengthy from the course outline but is rather easily digestible if you stick to a schedule. Do it anyway, it's worth your time if you are serious about a career in digital marketing.

It an amazing start and i really admire Julie and Professor for putting so much of effort in creating the course in a super structured way , I taking the further modules since i liked the opening so much.

Enjoyed and learned something that is already in use with my conversations with customers. One change I'd like to see is an update; specifically, I found the case studies relevant yet 5 to 10 years old.

I really enjoyed this course. It was well organized to meet and manage my schedule. Each Objective was well communicated by the Professor. Having the resource of the Discussion Forums was perfect.

I really enjoyed this course. This helps me to know about the 4Ps and how it can be used by a firm to attain profit and also how digital tools and strategies play role in building the 4Ps for a firm.

Very informative, but I wish some of the videos and tools were more up-to-date. As we all know, Digital Marketing is constantly updating with new tactics, so even 2-3 years can make a big difference.

Valuable class for discovering high level digital trends impacting commerce. Detailed look at how digital is changing the marketing mix. Fairly complete overview. (Mostly geared toward B2C commerce.)

This is a good course for people from any industry. Especially learning about how even 3 or 4 years ago successful digital tools require constant innovation to keep up with new trends of end users.

Good course. Please reduce the length of the repetitive music in the beginning and at the end of each video; around 25 seconds waste of time on a short video. Overall, many thanks for these courses.

Nice Course to understand the nuances of new digital tools that will be the future of Marketing Field. As a Marketing Manager, this course has updated my knowledge in the changing digital paradigm.

I enjoyed doing this course. It lays out the basics in such a structured way that is easy to understand and apply even if a person has no background in marketing. It is a great foundation course.

The course is a good introduction to the Specialization and the topic in general. It could be a bit more structured (like the courses that follow) but overall, as an introduction, it works.

I think i came to know new things from this course. which will help me in the future. Digital marketing has now become more popular than any other course. Thank you Illinois and Coursera.

I liked the nature of assignments in addition to the actual coursework. The research and the effort I put in the assignments helped me get a better grip on marketing in a digital world.

Great course for general understanding of neuromarketing concept, tools, etc. But in a number of cases, proposed reading and some of the video content (eg. interviews) are too academic.

Excelente curso! Me encanto! La unica que cosa que difiero es en algunos articulos que no se pueden acceder porque las paginas no lo permiten (pay to read), pero el resto... Excelente!

Hands on courses combining short theories and studies overview with practical examples and exercices.

It is a very good introduction of the impact of the digital world on the marketing.

Really enjoyable course with relatable case studies. Unfortunately, some of the cases refer to products/sites/tools that do not exist anymore, so it was tricky to fully research them.

I believe this is a well rounded course that gives a detailed overview on digital marketing. Its mostly for awareness and building knowledge rather than acquiring a specialized skill.

This was a highly insightful and relevant course for a marketing neophyte such as myself. Kudos to Professor Rindfleisch for explaining the subject matter with consummate perspicuity.