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    Back to Pricing Strategy in Practice

    Learner Reviews & Feedback for Pricing Strategy in Practice by University of Virginia

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.7
    stars
    166 ratings

    About the Course

    In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem
    statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then
    adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of
    economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and
    industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with ...
    ...

    Top reviews

    AR

    Oct 10, 2021

    Filled StarFilled StarFilled StarFilled StarFilled Star

    The faculty had very rich experience in Pricing and their sharing of the real world experiences enriched the learning experience. Great course on Pricing

    IS

    Feb 28, 2019

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Very Insightful Specialization Course. The contents and delivery are helpful in understanding pricing strategy and being able to apply the skills.

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    26 - 26 of 26 Reviews for Pricing Strategy in Practice

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    By Danilo C P

    •

    Jul 20, 2017

    I think that this case is nice, but we should have more exercises do practice on them!

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