In this 1-hour long project-based course, you will learn how to use YouTube to promote your small business, how to create a YouTube channel, how to customize your channel to attract the right audience, how to post videos, how to collaborate with other channels to improve client reach, how to interact with clients, and how to use YouTube analytics. This course will benefit small business owners with limited to no social media marketing experience.
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Small Business Marketing Using YouTube
![Julia Arteno](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/9f/c18ba7d7d942e2968aa81ee50610a0/2F26F97C-2264-42D5-962D-227B11FA61E5_1_201_a.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Instructor: Julia Arteno
618,384 already enrolled
Included with
(1,245 reviews)
Recommended experience
What you'll learn
How to create a YouTube channel
How to use YouTube to promote your small business
Details to know
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Only available on desktop
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Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Create a YouTube channel
Customize your YouTube channel
Post videos
Increase your reach
Interact with customers
Use the Analytics feature
Recommended experience
A basic knowledge of social media platforms (especially YouTube is preferred, but not required.
2 project images
Instructor
![Julia Arteno](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/9f/c18ba7d7d942e2968aa81ee50610a0/2F26F97C-2264-42D5-962D-227B11FA61E5_1_201_a.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
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Learner reviews
1,245 reviews
- 5 stars
84.44%
- 4 stars
7.53%
- 3 stars
3.60%
- 2 stars
1.60%
- 1 star
2.80%
Showing 3 of 1245
Reviewed on Nov 21, 2022
this course is very interesting because I learned deferent idea on how to use YouTube in business i hope this is helpfulin my study
Reviewed on Apr 30, 2024
the instructor makes it easy to learn and understand the material
Reviewed on May 20, 2021
it should be little more descriptive about increasing reaching and making youtube video stuff.
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Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.