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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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4876 - 4900 of 6,269 Reviews for Foundations of Digital Marketing and E-commerce

By arun m

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Aug 1, 2022

Very good

By SANKALP B D

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Jul 20, 2022

beautiful

By P.lakshmi n 1

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Jun 25, 2022

goodintro

By Hussein M M K

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Jun 24, 2022

EXCELLENT

By Ronald C

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Jun 19, 2022

Excellent

By Thiago H

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Jun 17, 2022

Perfeito!

By Jawad A

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May 24, 2022

excellent

By khyati r

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May 24, 2022

excellent

By ALBERTO I

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Apr 18, 2025

Muy bien

By JEAN K D

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Apr 13, 2025

muy util

By Ifrana S

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Apr 4, 2025

The best

By Van N N N

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Mar 21, 2025

SO GREAT

By Karla H B

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Mar 19, 2025

exelente

By Gladis s m R

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Mar 6, 2025

exelente

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Feb 25, 2025

loved it

By BRYAN E H D L S

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Feb 19, 2025

exelente

By Alfredo R M

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Feb 15, 2025

Exelente

By Alice A

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Feb 11, 2025

The best

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Feb 10, 2025

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By Mohammed N N J

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Dec 22, 2024

exellect

By Adrián S

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Nov 12, 2024

exelente

By hitesh y

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Oct 17, 2024

exellent

By MOHAMMAD Z N

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Oct 11, 2024

its good

By Miel G

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Sep 13, 2024

Exelente

By Dasuni W

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Aug 22, 2024

Good job