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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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4926 - 4950 of 6,269 Reviews for Foundations of Digital Marketing and E-commerce

By Dharavath B

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Jan 21, 2023

good one

By Alaa A

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Jan 7, 2023

AWESOME!

By freelancer m

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Jan 6, 2023

Love it!

By Akash V

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Dec 27, 2022

good one

By Mr L

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Dec 27, 2022

its best

By Mỹ L V T

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Dec 23, 2022

SO goood

By Liliya S

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Dec 16, 2022

Awesome!

By TBJP

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Nov 19, 2022

Awesome!

By Harshendra B

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Nov 12, 2022

Awesome.

By Regina N

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Nov 4, 2022

Completo

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Oct 28, 2022

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Oct 26, 2022

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Oct 20, 2022

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Oct 18, 2022

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Oct 16, 2022

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Oct 14, 2022

Perfect

By Arshad A

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Oct 13, 2022

awesome

By Shefali T

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Oct 6, 2022

Amazing

By Hermine A

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Oct 4, 2022

Thanks!

By Laura G

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Oct 2, 2022

amazing

By Leticia S

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Sep 28, 2022

Amazing!

By Jony s

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Sep 28, 2022

best in

By Mohamed M E

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Sep 10, 2022

perfect

By Muhammad A H R

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Sep 10, 2022

Great!!