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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,908 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

PJ

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1101 - 1125 of 2,542 Reviews for Customer Analytics

By ASHWIN U S

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Oct 23, 2015

Excellent course! Got to learn amazing stuff..

By Nguyễn N H

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Jan 25, 2024

This Course is very useful with me. Thanks!!!

By XIAOJUN S

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Jan 3, 2023

learned a lot, thank you so much, professors!

By Lu Y

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Oct 23, 2022

Very detailed lecture and knowledgeabal PPT.

By Mateus B

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Sep 17, 2020

Super Helpful and good pieces of information.

By Ashish S

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Aug 4, 2020

Learning can never stop you to grow and learn

By Nitish P

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Jun 13, 2020

Easy to learn with tons of material provided.

By Purushothaman K

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Apr 29, 2020

classes were very interesting and informative

By Damaso P

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Jun 4, 2018

Excellent professors. Very good explanations.

By Sanjay K

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Sep 1, 2017

Excellent, eye opener, engaging!!! Thank you!

By aloudier@yahoo.fr

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Aug 30, 2016

great course. The quizz part ould be improved

By Sunil K

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Jan 20, 2016

Thanks for putting up such a great course !!!

By Nguyen T T

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Sep 9, 2021

Great course. Excellent instructors, content

By Amanda

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Oct 1, 2020

Really interesting and well executed course.

By Regulthafus C T A

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Jun 1, 2020

Thank you, a very good course and I love it.

By Shyam

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May 25, 2020

amazing professionals and covered all topics

By rutuja n

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Sep 12, 2019

Helpful for non-technical explorers as well!

By Sakshi A

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Aug 22, 2019

This was really good experience of learning.

By s . v r

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Jun 21, 2019

Good to understand thinking in a logical way

By MD K A B A G

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Jan 9, 2018

Very good course and very easy to understand

By ch s

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Jan 1, 2017

THAT WAS A GREAT LEARNING EXPERIENCE. THANKS

By Daniel O

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Jul 3, 2016

Great choice to start in the analytics world

By Charliemo Y

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Jul 22, 2021

Great Course for imrpovig marketing ability

By Messias U

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Dec 30, 2020

My rating is what I expect from the course!

By Vedant M

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Jun 13, 2020

I would have liked more real time examples.