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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,908 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

PJ

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1126 - 1150 of 2,542 Reviews for Customer Analytics

By Shaharol N B M

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Dec 4, 2018

Excellent knowledge about Customer Analysis

By Vignesh R

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Sep 24, 2018

Great, Loved the course material & content!

By Shahid H

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Nov 30, 2023

An excellent primer to Customer Analytics.

By ys s

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Nov 3, 2022

Awesome Course Very Informative and Useful

By Rudraksh P

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Nov 25, 2019

Excellent Explanation and content delivery

By Ambika G

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Jan 19, 2019

Very helpful and interesting way of study.

By Moses A

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Jul 2, 2018

Awesome course. Gained a whole lot from it

By Arindam D

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Apr 16, 2018

The course is very helpful and Interactive

By Tom B

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Oct 30, 2017

Great course for aspiring marketing people

By kartik

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Sep 24, 2017

A must do course for future data analysts!

By Patrick M

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May 2, 2016

Excellent depth and breadth of instruction

By OYINDAMOLA S

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Sep 22, 2021

I really enjoyed every stage of the class

By Chioma

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Sep 22, 2020

The course was indept and very educative.

By Animesh S

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Jan 10, 2020

It was ery much helpful and knowledgeble.

By Akshay S S

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Oct 1, 2019

Thank you for sharing information with me

By Srikar R

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Jul 4, 2019

very challenging and intellectual content

By Sasidhar N

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Jul 14, 2018

Best course with great leaning experience

By ALHASSIM B A

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Apr 18, 2018

This course is good for me as a beginner.

By Kartik G A

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Jan 26, 2018

Gives a good overview of analytics.

Thanks

By Rosana S X d O

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May 21, 2017

Interesting course with great professors.

By George C

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Oct 13, 2016

Excellent course. I have learned a lot...

By Rajashree S

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Sep 23, 2016

Nice Course... cleared the fundamentals..

By Aditya V

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Mar 7, 2016

Great Course learn a lot about marketing.

By John J

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Dec 27, 2015

Very good general approach to the subject

By arad s

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Dec 13, 2015

A perfect course with the best professors