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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,908 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

PJ

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1301 - 1325 of 2,542 Reviews for Customer Analytics

By Volodymyr M

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Jan 15, 2017

Great overview on the topic!

By Công H L

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Jun 5, 2022

Awesome, Wonderfull Course!

By Jira P

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Sep 13, 2021

Excellent Learning Program.

By Yogeshwar Y

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Jan 20, 2019

Good All the lecture is ok.

By Ed D

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May 23, 2016

Very well organized course.

By Qunying R

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Dec 30, 2015

Thanks for giving us such w

By Milad H P

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Feb 10, 2022

This course was very good.

By Carla F E

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Apr 2, 2021

amazing! loved this course

By Vibhav S

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Apr 23, 2020

Great learning experience.

By Pragya A

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Apr 22, 2020

Awesome! Covers everything

By JASON Y

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Feb 8, 2020

Very practical and useful!

By Glenn M W

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Jun 18, 2019

Excellent relevant content

By Cristian R R M

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Oct 1, 2018

Very happy for the course.

By ROHAN A B

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Sep 24, 2018

Excellent course ! but I h

By Suhash B

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Oct 28, 2017

Good learning experience!!

By jayakrishnan a r

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Jan 27, 2017

IT WAS A WONDERFUL PROGRAM

By shaik m

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Jun 15, 2016

Great content and insight.

By mishra j

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Aug 30, 2023

Very Crucial information.

By Bukola V

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Sep 13, 2022

EDUCATIONAL AND INSPIRING

By Saai R

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Aug 21, 2020

Really loved this course.

By Bouna S N

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Jul 18, 2020

Very dynamic Professors !

By Rahul s

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May 11, 2020

GOOD LEARNING EXPERIENCES

By Ounam G

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Apr 22, 2020

Super intuitive! Loved it