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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,908 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

PJ

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1176 - 1200 of 2,542 Reviews for Customer Analytics

By Ramchand R

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Dec 7, 2016

Enjoyed the course. Very useful indeed.

By Michael M

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Sep 28, 2016

It's an interesting and helpful course.

By Mrunalini J

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Feb 11, 2016

Excellent course content and the staff!

By Arjun B

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Jun 26, 2023

Very Informative and career uplifting.

By JUAN D M A

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Apr 5, 2020

Very good explanation of Pete and Eric

By Heba A

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Feb 20, 2020

This course is very helpful for who do

By Deepak s t

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Aug 2, 2019

excellent explanation by all faculties

By Pranav A

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Mar 19, 2019

Fantastic course! Amazing Professors!!

By Shailesh P

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Dec 4, 2018

Very informative course,Well explained

By MD M R K

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Feb 18, 2018

It is very helpful for develop career.

By VJ

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Nov 16, 2015

good material and interesting delivery

By Mubarak H

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Mar 24, 2021

Great experience Thanks you Teachers

By Diego G M

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Jan 25, 2021

Nice experience with great teachers !

By daniel r

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Jul 13, 2020

I couldn't have found a better course

By Anar A

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May 22, 2020

Thank you for the course. it is great

By Suvarchala K

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Apr 26, 2020

Well designed Course with application

By foo h j k

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Apr 25, 2020

Great prof giving real life examples.

By Carlota S

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Feb 18, 2020

Really Informative and useful content

By Mohan V

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Oct 1, 2019

Great course for Business Executives.

By SOPHIELU

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Aug 26, 2018

Highly Recommand, excellent teaching!

By Michal B

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May 21, 2017

The most valuable course on Coursera!

By Siva P

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Apr 16, 2017

great class. definitely worth taking.

By KONAKANCHI S P

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Jul 8, 2016

good Course,gave a lot of insights!!!

By tridib r

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Sep 4, 2024

Great insights into customer buying.

By Agganoor S C S

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Aug 4, 2020

Thank you for putting up this course