In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads.
Create a Google Ads Search Campaign
Create a Google Ads Search Campaign
Instructor: Angelo Paolillo
Access provided by Coursera Learning Team
57,256 already enrolled
Learn, practice, and apply job-ready skills with expert guidance
4.6
(687 reviews)
Beginner level
No prior experience required
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Understand the fundamentals strategic principles of online search marketing campaigns
Create a structured Google Ads Search Campaign
Design targeting options, compelling ads and keyword matching options
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
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Learn, practice, and apply job-ready skills in less than 2 hours
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Intro and account creation
Set up your goals and campaign type
Choose your main targeting options.
4. Define bidding and budget
Create adgroups and keywords
Design compelling ads
Pause and activate ad groups, personalize keyword match types
Set up conversion tracking
6 project images
Instructor
Instructor ratings
4.6 (73 ratings)Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Learner reviews
4.6
687 reviews
- 5 stars
73.43%
- 4 stars
17.99%
- 3 stars
4.35%
- 2 stars
0.72%
- 1 star
3.48%
Showing 3 of 687
NC
5
Reviewed on Feb 12, 2022
it's a very exiting experienc and a new skil to get with this project
NK
5
Reviewed on Jun 21, 2021
This course help me to get knowledge about how to create google ad campaign.
HU
5
Reviewed on Sep 26, 2023
It's really awesome & helpful to build up skill. thanks Coursera to give me opportunity to learn.
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