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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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1876 - 1900 of 6,273 Reviews for Foundations of Digital Marketing and E-commerce

By Megan M

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Dec 21, 2022

Interesting course. laid out well, easy to use on a busy schedule. Fun to learn.

By Ghaliah A

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Nov 6, 2022

very good and specified course and a great start for learning digital marketing.

By Nene N

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Oct 15, 2022

Great class for anyone interested in and wanna start leaeingn digital marketing.

By Miguel K

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Oct 6, 2022

Its great for a foundational understanding of digital marketing and ecommerce.

By Ahmad A

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Sep 29, 2022

Informative and taugh will delicacy throughout, big ups to Joi Wade especially.

By Vaibhav S

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Sep 7, 2022

I enjoyed and learnt a lot of new things about digital marketing and e commerce.

By Eric L

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Aug 15, 2022

This is awesome! I learned a lot from this course. Thanks Google and Coursera!

By Sol A R

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Jul 8, 2022

Excelente curso, muy amigable la modalidad de videos, contenido, lectura y test.

By bikash a

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Jul 2, 2022

Thank you for letting me in on the course. I feel so confident and accomplished.

By Jeric r

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Jun 23, 2022

Everything was so informative especially if you are starting with this industry.

By Jonathan G

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Jun 21, 2022

Easily understood and well presented. Clear and concise explanations throughout.

By Velarde F R E

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Apr 3, 2025

Excelente y dinámica la cursada, se adaptó a mis tiempos de trabajo y estudios.

By Deepti

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Mar 29, 2025

Very well paced for beginners like me who are from a completely different field

By Kevin F

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Feb 27, 2025

This was a comprehensive foundational course . The facilitator was exceptional.

By Riccardo E F

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Jan 27, 2025

Great course for learning the fundamentals of digital marketing and e-commerce.

By Jocelyn L

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Oct 16, 2024

I love the instructor so much. The course also is pack with a lot of knowledge.

By Uzma S

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Oct 10, 2024

Detailed instructions with definitions and assignments . very self explanatory.

By Bryce C I

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Sep 24, 2024

Easy to follow along with and the storytelling helped me retain the information

By wilfredo s

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Jul 27, 2024

excelente curso, muy bien estructurado, bastante informacion, pero vale la pena

By raja k

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Mar 16, 2024

Just EXCELLENT & my thanks for allowing me to join with their generous approach

By David E

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Feb 4, 2024

I got a lot of digital marketing knowledge from this course, thank you Coursera

By Kameron D

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Jan 12, 2024

Awesome course I would recommended to everyone that wants to start in marketing

By Jeffrey “ S

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Jan 12, 2024

very informative, and ethical. They don't try to exasperate you with the tests.