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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,872 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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2901 - 2925 of 6,014 Reviews for Foundations of Digital Marketing and E-commerce

By Deon J

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Jul 19, 2022

Great content! easy to understand. Love it

By Usha S

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Jun 28, 2022

Excellent Course with informative material

By Raphael S

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Jun 5, 2022

very challenging course and it is worth it

By Stare D

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Jun 1, 2022

Excellent material - very well presented!

By Aditya J

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May 16, 2022

you will gain good foundational knowledge.

By Dee G ( O

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Oct 11, 2024

Very conclusive. Especially now adding AI

By Yenifer A

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Oct 3, 2024

You won't regret this was the best course

By Faizah k

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Sep 28, 2024

it was really interesting and informative

By Dianti W

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Sep 22, 2024

Thank you for incredible learning program

By sheela g

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Jul 21, 2024

Very informative for a beginner I love it

By Gerald R

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Jul 4, 2024

A WELL-STUCTURED COURSE! You'll enjoy it!

By Isak D V

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Jun 21, 2024

It's course very very useful for Bingners

By Sujit N

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Jun 14, 2024

Brilliant ,easy to learn to the point gr8

By JESUS G S R

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May 8, 2024

MUITO BEM TRABALHADO E COM ÓTIMO CONTEÚDO

By Tess F

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May 2, 2024

I learned so much throughout this course!

By Maleka T

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Mar 21, 2024

This is a excellent & informative course.

By Karina F

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Feb 19, 2024

Bien estructurado, claro y muy abarcativo

By Teresa T

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Nov 29, 2023

Knows a lot of Digital Marketing Keywords

By sumit u

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Nov 25, 2023

great experience, love to do more courses

By shane c

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Sep 19, 2023

A great introduction to Digital Marketing

By Yunus E Z

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Aug 31, 2023

a nice course to start digital marketing.

By Muhammad A

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Jul 27, 2023

Amazing Course and best fit for begineers

By Alex B

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Jun 12, 2023

Great knowledge for a foundational course

By Ashley L

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Apr 12, 2023

Great instructor, very clear information!

By James I

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Apr 7, 2023

It was really education and enlightening.