In this course, you will discover the essentials of marketing management in a concise course that covers market analysis, strategy, and execution. Master the 5C analysis to understand the market and your company's position, enabling strategic decision-making and market opportunity assessment to elevate your marketing expertise efficiently.
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Marketing Management Essentials: Market Analysis
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Instructor: Dushinka Karani
Access provided by Coursera Learning Team
What you'll learn
Understand the 5C analysis
Analyze market opportunities and threats
Evaluate a company's market position
Skills you'll gain
Details to know
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Add to your LinkedIn profile
1 assignment
September 2024
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Share it on social media and in your performance review
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There is 1 module in this course
In this course we will cover the importance of understanding customers, competitors, collaborators, context, and the company itself for making informed business decisions.
What's included
4 videos5 readings1 assignment
Instructor
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