The Role of the CEO in Navigating GenAI

This course is part of Navigating Generative AI for Leaders Specialization

Instructor: Jeff Maggioncalda, Coursera CEO

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1 module

Gain insight into a topic and learn the fundamentals.

4.9

(84 reviews)

Beginner level

No prior experience required

4 hours to complete

3 weeks at 1 hour a week

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

4.9

(84 reviews)

Beginner level

No prior experience required

4 hours to complete

3 weeks at 1 hour a week

Flexible schedule

Learn at your own pace

What you'll learn

Why GenAI is critically important for CEOs to understand
How to start your AI journey
What AI is and what it can do
How to go hands on with Generative AI to enhance your performance as a CEO

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Assessments

2 assignments

Taught in English

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There is 1 module in this course

This course is designed to guide CEOs and senior leaders on their journey to understanding and leveraging Generative AI. It focuses on the critical role of the CEO in navigating the transformative potential of GenAI. Guest speakers, Andrew Ng (Co-founder and Chairman of Coursera) and Hayden Brown (CEO of Upwork) provide their perspectives on the importance of this journey and how leaders can maximize their impact.

In this course, learners will get hands-on experiences with GenAI within our live “playground” environment with private access to powerful large language models. You'll explore how GenAI can serve as a 'thought partner', enhancing critical areas of their role such as information synthesis, decision-making, and effective communication. Imagine having a partner who can help you sift through vast amounts of data, identify key insights, and aid in making strategic decisions. That's the promise of GenAI. Finally, guest lecturers Jules White (Vanderbilt) and Andrew Ng (Stanford and DeepLearning.AI) will provide an executive summary of how Generative AI works as well as what it is capable and not capable of.

This short course introduces the transformative impact of Generative AI on businesses and the motivations for its implementation. It highlights the groundbreaking potential of Generative AI and the importance of swift adaptation. A key focus of this course is the exploration of how CEOs can use GenAI as a strategic thought partner, emphasizing critical thinking and providing practical exercises. The course concludes by explaining how Generative AI works, including the training of large language models and their capabilities and limitations.

What's included

20 videos9 readings2 assignments3 discussion prompts1 ungraded lab

20 videosTotal 140 minutes

Welcome to the Specialization8 minutesPreview module
The role of CEO4 minutes
Why GenAI matters to CEOs (Andrew Ng, Coursera)4 minutes
Adapting to GenAI as a business6 minutes
GenAI is a "now game" (Hayden Brown, Upwork)6 minutes
The risk of adopting GenAI too slowly6 minutes
Adapting to GenAI as CEO7 minutes
Why CEOs who don't use GenAI will fall behind5 minutes
Setting up your GenAI playground9 minutes
Using GenAI for basic queries12 minutes
Using GenAI as your "Thought Partner" (part 1)6 minutes
Using GenAI as your "Thought Partner" (part 2)11 minutes
Your role as a critical thinker with GenAI4 minutes
Welcome our guest experts1 minute
How Generative AI works8 minutes
DeepLearning.AI
AI is a general purpose technology6 minutes
DeepLearning.AI
What LLMs can and cannot do11 minutes
DeepLearning.AI
Generative AI is Not a Source of Facts6 minutes
Vanderbilt University
Should you train your own GenAI models? (Steve Jarrett , Orange)10 minutes
Course wrap-up1 minute

9 readingsTotal 72 minutes

Course syllabus5 minutes
How to be successful in this course3 minutes
A CEO Guide to the AI Revolution (from BCG)10 minutes
CEO toolkit: Sample outline to kick off your GenAI team5 minutes
"How People Can Create—and Destroy—Value with GenAI"10 minutes
Writing effective prompts10 minutes
A visual guide to how LLMs work9 minutes
Intel's look into the future of Generative AI10 minutes
Navigating Generative AI for Leaders10 minutes

2 assignmentsTotal 20 minutes

The new frontier of Generative AI10 minutes
Use GenAI as your Thought Partner10 minutes

3 discussion promptsTotal 20 minutes

Meet and greet5 minutes
Your initial thoughts on GenAI7 minutes
How do you use generative AI today?8 minutes

1 ungraded labTotal 15 minutes

CEO toolkit: Use GenAI as a "Thought Partner"15 minutes

Instructor

Instructor ratings

4.9 (24 ratings)

Jeff Maggioncalda, Coursera CEO

18 Courses63,899 learners

Offered by

Coursera

With content from

DeepLearning.AI

Vanderbilt University

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4.9

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Reviewed on Apr 24, 2024

Excellent explanation with a lot of practices cases

Reviewed on Jan 27, 2025

Ideal for grasping the basics of Gen AI, this content is straightforward and easy to follow. It includes excellent real-life examples and offers a hands-on approach.

Reviewed on Mar 20, 2024

One of the best courses I did ever, if not the best. Very practical and applicable in the real life. Jeff knows exactly what a CEO need for integration fo GenAI in its business. Kudos!

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