University of Virginia
Digital Product Management Specialization
University of Virginia

Digital Product Management Specialization

Implement a modern approach to product management. Master the fundamentals that create great teams and products

Alex Cowan

Instructor: Alex Cowan

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4.8

(2,973 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.8

(2,973 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create and manage a team charter that drives alignment and autonomy

  • Lead from the front with actionable design narrative on your customers

  • Create a culture of experimentation with hypothesis-driven development

  • Instrument relevant, actionable analytics into your product program

Details to know

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Taught in English

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Specialization - 5 course series

Digital Product Management: Modern Fundamentals

Course 110 hours4.7 (5,246 ratings)

What you'll learn

  • How to create the actionable focus to successfully manage your product

  • How to focus your work using modern product management methods

  • How to manage new products and explore new product ideas

  • How to manage and amplify existing products

Skills you'll gain

Category: Product Management
Category: Business Modeling
Category: New Product Development
Category: Agile Product Development
Category: Web Analytics
Category: Product Testing
Category: Ideation
Category: Customer Insights
Category: Design and Product
Category: Product Roadmaps
Category: Stakeholder Engagement
Category: Product Improvement
Category: Innovation
Category: Data-Driven Decision-Making
Category: Product Lifecycle Management
Category: Customer Engagement
Category: Product Design

Agile Meets Design Thinking

Course 29 hours4.7 (3,470 ratings)

What you'll learn

  • How to evaluate and explain the relevance of concepts and practices from the agile development methodologies

  • How to create a strong shared perspective and drive to value using design methods like personas and problem scenarios

  • How to diagnose what software will be valuable to the user and how to test your ideas using agile user stories and prototypes

  • How to facilitate narrative collaboration with user stories and prototypes

Skills you'll gain

Category: User Story
Category: Persona Development
Category: Agile Product Development
Category: Design Thinking
Category: Agile Methodology
Category: User Research
Category: Innovation
Category: Discussion Facilitation
Category: Product Management
Category: Testability
Category: Product Development
Category: Product Design
Category: User Centered Design

Hypothesis-Driven Development

Course 310 hours4.7 (991 ratings)

What you'll learn

  • How to drive valuable outcomes for your user and reduce waste for your team by diagnosing and prioritizing what you need to know about them

  • How to focus your practice of agile by pairing qualitative and quantitative analytics

  • How to do just enough research when you need it by running design sprints

  • How to accelerate value delivery by investing in your product pipeline

Skills you'll gain

Category: Agile Methodology
Category: Product Testing
Category: Continuous Delivery
Category: DevOps
Category: Prototyping
Category: Usability Testing
Category: Innovation
Category: Agile Product Development
Category: User Story
Category: Product Development
Category: User Research
Category: Lean Methodologies

Product Analytics and AI

Course 415 hours4.7 (471 ratings)

What you'll learn

  • How to naturally, habitually tie your team’s work to actionable analytics that help you drive to user value.

  • How to pair your hypotheses on customer personas and problem with analytics.

  • How to test propositions (a la Lean Startup) so you don’t build features no one wants.

  • How to instrument actionable observation into everything you build (a la Lean UX).

Skills you'll gain

Category: Data Science
Category: Product Management
Category: Customer Insights
Category: Usability Testing
Category: Business Analytics
Category: Product Testing
Category: User Experience
Category: A/B Testing
Category: Agile Methodology
Category: Artificial Intelligence and Machine Learning (AI/ML)
Category: Data-Driven Decision-Making
Category: Big Data
Category: Analytics

Managing an Agile Team

Course 511 hours4.7 (1,335 ratings)

What you'll learn

  • How to select and test agile practices to adaptively improve your team’s practice of agile

  • How to create an agile team charter that aligns your team’s focus with company strategy while leaving it free to work creatively

  • How to facilitate retrospectives with your team to iteratively, collaboratively improve your practice of agile

  • How to support your team’s transition to agile

Skills you'll gain

Category: Agile Methodology
Category: Agile Project Management
Category: Kanban Principles
Category: Selling Techniques
Category: Discussion Facilitation
Category: Lean Methodologies
Category: Goal Setting
Category: Performance Measurement
Category: Team Leadership
Category: Team Management
Category: User Story
Category: Sprint Retrospectives

Instructor

Alex Cowan
University of Virginia
25 Courses498,017 learners

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